Sitecore Symposium 2021

Join Us For #SitecoreSYM 2021!

The Sitecore Symposium, is the biggest annual Sitecore event and the best place to learn about the latest Sitecore tactics, strategies and new products in 2021.

Sitecore Symposium 2021 will be held virtually online October 5th - 7th, 2021 and we suspect it will be the biggest symposium yet!

Update: Sitecore Symposium is also now FREE for all attendees, so you have no reason not to attend!

What To Expect

After a super successful virtual event for 2020, we're expecting Sitecore Symposium 2021 to have an even bigger online attendance this year. Be prepared to learn more than you ever have, whether you're a marketer or developer, and get first-hand information on future advancements for personalization and digital transformation.

Why Attend?

Sitecore Symposium 2021 is simply the best place to learn about Sitecore and the latest product and technology releases. Since Sitecore will reveal exclusive information at the 2021 Symposium, you'll get first hand exclusive details as soon as they're announced, rather than hearing the details from a PR news site a few days later. This difference will truly set you apart from other Sitecore marketers and developers, and ensure you can pass on all the details to your clients if you're a partner like us.

Getting Approval To Attend The Symposium

The first step to attending the Sitecore Symposium 2021, is having your manager approve your online attendance. Most managers will want to know why you want to attend, how your attendance will benefit the business, and how much it will cost. Here's a list of information to prepare before speaking to your manager: 


Make sure you know the logistical participation details including:

  • The dates you'll be participating
  • The cost of registration (now free!)
  • Who will cover your meetings while you're away
  • How you'll catch up on projects/work when you return

What new value you'll bring to the business

  • Find out what tracks, topics, and presentations you want to attend
  • Let your manager know you'll pass any information you learn onto your team members through a post-conference report or presentation
  • Have a list ready of any customers or prospects you'll schedule virtual meetings with through the Symposium
  • State which specific projects you're planning to add value to with the information that you learn from the Symposium
  • Mention that you'll be networking with, and learning from Sitecore experts who share their best practices and offer training and insights into the latest Sitecore trends

Sitecore Symposium 2021 Themes & Topics

2021 Themes

  1. Digital Transformations That Make Customer Moments
  2. Cutting Through the Digital Noise
  3. Powering Real-Time Experiences
  4. Driving Tech Behind the DX

2021 Topics

  • Analytics & Data Integration
  • Architecture & Scaling
  • Artificial Intelligence
  • Brand Trust (Privacy, Trust, & Ethics)
  • Building Content at Scale & Content Agility
  • Commerce Strategy
  • Content Operations
  • DevOps
  • Digital & Business Transformation
  • Digital Asset Management (DAM) Fundamentals
  • Digital Experience Strategy
  • Experience Design, Improvement, & Innovation
  • Front-End Development
  • Headless CMS & Commerce
  • Managing and Delivering Emerging Media
  • Omnichannel Content Strategy
  • Optimization (Decisioning, Personalization, Testing, & Marketing Automation)
  • Personalization Strategy
  • Plugins, Integration, Connectors, & Extensions
  • Powering Commerce with Content
  • SaaS
  • User Experience Design, Improvement, & Innovation


Sitecore Symposium 2021 registration opens on Wednesday September 1st, 2021.


There are 63 sessions happening over two days! Take a look at the agenda catalogue and plan out your day so you don't miss out on any of your favourite topics: Agenda Catalogue.

October 5

Event Time
Pre-Show 7:45am - 8am PDT
General Sessions
  • Opening Keynotes
  • Experience Awards
  • Customer Showcases
  • Partner Roundtable
  • Guest Keynote
8am – 11:15am PDT
Partner Pavilion, The Core & Networking
Dedicated Time:
11:15am – 4pm PDT
11:15am – Noon, 1:30pm – 2pm, 3:05pm – 4pm PDT
Breakout Sessions Noon – 2:35pm PDT
General Session Fireside Chat 2:35pm – 3:05pm PDT
On-Demand Sessions Noon – November 7, 2021

October 6

Event Time
Pre-Show 7:45am - 8am PDT
General Sessions
  • Product Roadmap
  • Partner Roundtables
  • Guest Keynote
8am – 11:25am PDT
Networking 8am – 3pm PDT
Partner Pavilion & The Core
Dedicated Time:
11:25am – 3pm PDT
11:25am – Noon, 2:05-3pm PDT
Breakout Sessions Noon – 2:05pm PDT

Guest Keynote Speaker

Bozoma Saint John, Netflix CMO

This year's incredible keynote speaker, Bozoma, has achieved unsurmountable success with her time at Pepsi, Apple, Uber, and the Endeavor brands (WME | IMG, Miss Universe, Ultimate Fighting Champion, Professional Bull Riders, and more). She's been dubbed "one of the most effective marketers of any generation", bringing a wealth of knowledge and expertise to Sitecore Symposium 2021.

Mark your calendars for when Bozoma is presenting in your time zone!

Bozoma Saint John

Watch This Space

We'll be posting more information about Sitecore Symposium 2021 as soon as we receive it, so watch this space and stay tuned for all the event details!

Sitecore Symposium 2021 Logo

Event Details

When: October 5th - 7th, 2021

Where: Virtually Online

Venue: Wherever You Are!

Cost: FREE!