Let us plan, create, deliver and manage your content.
Improve your SEO ranking, convert at every stage of the buying cycle, and ensure your content speaks with your brand’s voice. We create custom content strategies that achieve business goals.
Why do I need a content strategy?
If you don't create the best content for your customers, someone else will.
Increased conversion rate
Content can make or break a sale. Increase your conversion rate with persuasive content that’s proven to convert.
Target users at every stage
Users need different content at each stage of their buying journey. Target them with content that funnels them through every stage.
Improved customer satisfaction
The relationship doesn’t end when you make a sale. Nurture & up-sell your customers with a customer communication plan.
Increased website ranking (SEO)
70% of purchase journeys start on Google. Acquire more site traffic with quality content written specifically to improve your website's position on Google search.
What's in it for me?
Custom content strategy.
A custom content strategy based on SEO keyword research, persona building and journey mapping. This ensures you're getting the right content, to the right person, at the right time.
Copywriting.
Copywriting for web-pages, blogs, social media, ads and eBooks that is designed to convert.
Content authoring.
Turning engaging content into website components.
Content Strategy FAQs
What is the difference between Content Marketing and Content Strategy?
Content strategy is the brains and research behind an effective content marketing campaign. Content marketing is the campaign itself built from the strategy.
Your content strategy is what drives your content marketing efforts, but on the flip side, your content marketing, once in play, gives you data to optimize your strategy with and the cycle continues.
Why do you need a content strategy?
Strategic content is proven to work and gives you a competitive advantage. Without one, your competitors will likely steal your prospective customers.
According to a recent study, “47% of buyers still view 3 to 5 pieces of content before engaging with a sales representative, companies with blogs tend to get 67% more leads than those who don’t have a blog, and inbound marketing close rates are still 8 to 10 times higher compared to those of outbound efforts.”
Why is content marketing important?
Google has the power make or break your business. Ranking high on Google for the ‘right’ keywords can send you a surge of web traffic that you can convert into customers. If you break best practices (like using black-hat SEO) and you can spend months and months trying to recover from being shunned to page 10+ and regaining that steady traffic back.
A healthy and strategic approach to content marketing will help you positively grow your organic traffic and create an authentic and loyal audience. It takes work, but it’s 100% worth it. That’s where Fishtank comes in to help you get there.
What are the stages of a content marketing strategy? What types of content works for each stage?
Awareness Stage: articles, blog posts, e-books, videos, newsletters, white papers
Consideration Stage: customer stories, how-to articles/videos, checklists, worksheets
Closing Stage: case studies, testimonials, user-generated content (UGC), buyer’s guides, product demonstration videos, research reports
How to get started with content marketing?
- Identify who your audience is
- Determine the right content formats for your audience
- Decide who will write and edit your content
- Determine the mediums you’ll distribute your content to
- Choose a logical schedule based on your audience
- Follow marketing and SEO best practices
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