Improve your SEO ranking, convert at every stage of the buying cycle, and ensure your content speaks with your brand’s voice. We create custom content strategies that achieve business goals.
If you don't create the best content for your customers, someone else will.
A custom content strategy based on SEO keyword research, persona building and journey mapping. This ensures you're getting the right content, to the right person, at the right time.
Copywriting for web-pages, blogs, social media, ads and eBooks that is designed to convert.
Turning engaging content into website components.
Content strategy is the brains and research behind an effective content marketing campaign. Content marketing is the campaign itself built from the strategy.
Your content strategy is what drives your content marketing efforts, but on the flip side, your content marketing, once in play, gives you data to optimize your strategy with and the cycle continues.
Strategic content is proven to work and gives you a competitive advantage. Without one, your competitors will likely steal your prospective customers.
According to a recent study, “47% of buyers still view 3 to 5 pieces of content before engaging with a sales representative, companies with blogs tend to get 67% more leads than those who don’t have a blog, and inbound marketing close rates are still 8 to 10 times higher compared to those of outbound efforts.”
Google has the power make or break your business. Ranking high on Google for the ‘right’ keywords can send you a surge of web traffic that you can convert into customers. If you break best practices (like using black-hat SEO) and you can spend months and months trying to recover from being shunned to page 10+ and regaining that steady traffic back.
A healthy and strategic approach to content marketing will help you positively grow your organic traffic and create an authentic and loyal audience. It takes work, but it’s 100% worth it. That’s where Fishtank comes in to help you get there.
Awareness Stage: articles, blog posts, e-books, videos, newsletters, white papers
Consideration Stage: customer stories, how-to articles/videos, checklists, worksheets
Closing Stage: case studies, testimonials, user-generated content (UGC), buyer’s guides, product demonstration videos, research reports
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Deliver world-class customer experiences using Sitecore.
Display relevant and targeted content to your website visitors.
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