☁️ Curious About Sitecore XM Cloud?

You've come to the right place. 

Experience Manager Cloud (XM Cloud), Sitecore's flagship SaaS CMS, leverages the power of the cloud to:

  • Eliminate upgrades forever (yes, really)
  • Deliver more relevant experiences at higher speeds
  • Rapidly scale your website globally

Explore expert insight, sharpen your team's development skills, and deepen your understanding of why Gartner named XM Cloud 'Leader'.

Meet Fishtank

The key to a successful XM Cloud implementation? The right Sitecore partner.

We know that today's customers expect more—more authenticity, more speed, and, most importantly, more personalized experiences. That's why we started Fishtank.

Our purpose is simple: we exist to craft unparalleled digital experience offerings for game-changing brands.

Fishtank by the Numbers


of successful implementations


years of Sitecore MVP


singular focus: Sitecore 

⚡ Thinking About Making the Move? 

Download our comprehensive XM Cloud guide, packed with crucial insights and factors for your team to evaluate before making the switch. 

A Next-Gen SaaS CMS

Sitecore Experience Manager Cloud (XM Cloud) is a scalable, headless, cloud-native CMS that transforms digital experience by:

  • Delivering captivating experiences at lightning-fast speeds
  • Elevating content and experience management across multiple sites
  • Effectively scaling your brand and expediting time to market

Built With New Features

XM Cloud introduces new  Sitecore-exclusive FaaS offerings, which makes building the front end more efficient and user-friendly. 

  • Sitecore Components

    Leverage the Pages-native component authoring suite to design and create the custom components that your site demands.
  • Sitecore Pages

    Seamlessly blend templates, components, static and dynamic content, and media to achieve flawless front-end experiences.
  • Sitecore Explorer

    Simplify website management using a unified tool with an intuitive and visually-driven interface.

🚀 Sitecore XM Cloud FAQs

What is XM Cloud?

Sitecore Experience Manager Cloud (XM Cloud) is the ultimate self-service deployment platform for developers and marketers seeking to launch captivating omnichannel experiences in the cloud. By harnessing Sitecore's state-of-the-art headless CMS, XM Cloud bundles all the latest tools and features into one seamless platform.

XM Cloud empowers you to rapidly scale, shorten your time-to-market, and easily adapt to emerging market trends. The tool redefines content management with a no-compromise CMS that blends the best attributes of a headless CMS with a visually rich WYSIWYG page composition experience, giving you the ultimate flexibility and control to deliver relevant experiences quickly and effectively.

What does Sitecore XM Cloud's architecture look like?

With XM Cloud, you'll get a Content Management application based on Sitecore XM, offering both familiar and new editing tools to manage your content. This includes the Content Editor, Experience Editor, and Sitecore Pages to streamline your content and design pages easily.

XM Cloud leverages Sitecore Edge as the content delivery system, providing powerful headless content and design information through a GraphQL endpoint. With this, you can consume XM Cloud content with any head technology, such as Next.js, ASP.NET core, Angular, Vue, or React, ensuring the utmost flexibility and versatility.

Developers and System Administrators can manage their XM Cloud instances and deploy customized Content Management solutions using the built-in “build and deployment services” and the Deploy App, which provides a user-friendly UI to streamline the process.

What are the benefits of XM Cloud?

Sitecore XM Cloud is the platform transforming how businesses approach digital experience management. With its cutting-edge headless CMS, advanced analytics tools, and cloud-based infrastructure, XM Cloud empowers businesses of all sizes to create personalized customer experiences, streamline their operations, and drive growth. XM Cloud provides:

  • Cloud-based infrastructure for scalable and cost-effective operations
  • Powerful headless CMS with visual authoring tools for streamlined content management
  • Embedded, out-of-the-box personalization for personalized customer experiences
  • Advanced analytics tools with XM Cloud Pages Analyze for better decision-making
  • Jamstack-ready technology for fast, flexible, and secure deployment of content
  • Great developer experience with easy deployment and management through Sitecore Deploy App
  • Fully managed updates by Sitecore, ensuring compatibility with customer implementations and customizations

Sitecore XM Cloud empowers businesses to streamline their operations, improve their marketing initiatives, and deliver standout customer experiences, making it a must-have for brands worldwide.

Does Sitecore XM Cloud have personalization?

The integrated personalization feature of Sitecore XM Cloud leverages the power of real-time data and analytics to optimize digital experiences and ensure that your content resonates with your target audiences. By analyzing customer behaviour and preferences, XM Cloud's AI-driven personalization tools enable businesses to deliver personalized content that is both relevant and engaging. With XM Cloud, you can easily create and deliver targeted campaigns and experiences across multiple digital channels, increasing customer loyalty and better conversion rates.

Sitecore XM Cloud enables personalized digital experiences based on visitor behaviour, external sources, session information, and time periods. This includes:

  • Site behaviour (e.g. viewed pages)
  • External source information (e.g. social media campaigns)
  • Session data (e.g. geolocation, device)
  • Specific time periods

What's the difference between Sitecore XM vs XM Cloud?

Sitecore XM and Sitecore XM Cloud are two powerful Content Management System (CMS) offerings from Sitecore. Although they share some similarities, they also have unique features that set them apart.

Sitecore Experience Manager (XM): Sitecore’s original CMS offers a visual drag-and-drop interface for managing and delivering content across multiple websites in multiple languages and locations. It features personalization abilities, a form builder, reusable layouts, and pre-built components.

Sitecore Experience Manager Cloud (XM Cloud): Sitecore’s latest CMS offering and an industry innovator, it's a composable, end-to-end SaaS-enabled CMS available on the market. XM Cloud repackages the proven features of Sitecore XM as a native SaaS, native cloud solution with more modern and innovative features.

The primary differences between Sitecore XM Cloud and Sitecore XM include:

  • XM Cloud is a cloud-native SaaS, while XM is PaaS.
  • XM Cloud is developed, designed, and deployed as a cloud-native app built with a composable architecture.
  • XM Cloud has reduced hosting and infrastructure costs, being built and developed for speed and scalability.
  • Sitecore XM Cloud is Jamstack-ready, enabling Sitecore to deploy content using modern architectures and JavaScript frameworks and accelerate content using CDNs.
  • Sitecore XM Cloud has Sitecore Pages, which replaces Experience Editor and Content Editor.
  • Sitecore XM Cloud has a faster time-to-launch than Sitecore XM.

What is Sitecore XM Cloud's pricing?

Sitecore XM Cloud is a powerful Content Management System (CMS) with numerous benefits that can help businesses streamline their operations, improve their marketing initiatives, and deliver standout customer experiences. However, the cost of Sitecore XM Cloud is determined by several critical elements. Let's take a closer look:

  • Traffic / Month Unique Users: The amount of traffic and unique users that visit your site each month will determine the cost of Sitecore XM Cloud. This is because the more visitors you have, the more resources are required to manage and scale your site. Therefore, if you have a high-traffic website, you can expect to pay more for Sitecore XM Cloud.
  • Size / Performance: The size and performance of your site are also important factors that determine the cost of Sitecore XM Cloud. This is because larger and more complex sites require more resources to manage and maintain. Additionally, if you require high-performance capabilities, such as faster load times or more advanced analytics, you can expect to pay more for Sitecore XM Cloud.

Despite the cost, implementing Sitecore XM Cloud can provide businesses with numerous benefits that make it a worthwhile investment. These benefits include new features, built-in upgrades, hosting savings, and operations savings. By considering these critical elements, businesses can make informed decisions about whether Sitecore XM Cloud is the right CMS for their needs.

Why Fishtank?

We craft impactful solutions for organizations across North America.

Fueling success for clients from varied industries, we provide robust solutions tailored to their unique needs and challenges. Our knack for crafting completely connected and personalized experiences for B2B and B2C companies has solidified us as the go-to Sitecore partner.

Contact Us

Still have a few burning questions? Give us a shout.

We're happy to answer any and all questions on Sitecore, XM Cloud, web development, digital marketing, or whatever else is on your noggin'.