Illustration of Sitecore XP dashboard

Your End-To-End Digital Marketing Hub

Sitecore Experience Platform (XP) is an end-to-end CMS centralizing everything you need to accomplish your goals, analyze customer data, and optimize your performance. Deliver world-class personalized, omni-channel experiences, powered by A.I., customer data, analytics, marketing automation and more.

Sitecore XP offers you a 360-degree view of every customer and can deliver personalized, multi-channel experiences across any device. Let Sitecore XP do the work for you.

Why Do I Need Sitecore XP?

Deliver the right experiences with a powerful CMS and full-suite of features that give you a 360-degree view of your customers.

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Deliver Omnichannel Experiences

Manage multiple sites, locations, and languages to deliver personalized experiences across any channel and device.

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Deliver 1:1 Personalized Experiences

Combine customer data with A.I. to create consistent, engaging, and timely experiences for every customer on any device.

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Automate Your Marketing Campaigns

Boost conversions, engagement, and time to market while reducing acquisition costs with intuitive campaign creation.

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A.I. Based Analytics, Testing, & Optimization

Add machine learning to your XP solution to collect customer interaction data and generate valuable insights for your business.

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Optimize Customer Journeys

Path analyzer tests and optimizes customer journeys to visualize the paths that draw visitors to the most valuable interactions.

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Intuitive Visual Editor

Add Horizon to combines editing and design in an intuitive WYSIWYG in-page editor to boost your content time to market.

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Better Targeting With List Segmentation

Manage contacts and segmented lists for Sitecore Email Experience Manager and other automation campaigns.

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A/B/Multivariate Testing

Test variables, components, layouts, and page versions with A/B and multivariate tests to determine the winning configurations.

Taking NuScale's digital marketing to a new level with Sitecore XP

NuScale Power needed a new CMS that gave them more control, flexibility, and access to the latest digital marketing features.

Read more about how a new website build with Sitecore XP, migration to the cloud, and a Sitecore Email Experience Manager (EXM) digital marketing implementation enabled NuScale to nurture customers across every channel.

Sitecore XM vs XP

Let's take a deep dive into Sitecore Experience Manager (XM) and Sitecore Experience Platform (XP) to determine which is the better CMS solution for your business.

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What’s In It For Me?

  • 360-degree views of every customer
  • 1:1 personalized experiences across all channels and devices
  • Goal tracking with intuitive campaign creation and automation
  • Centralized end-to-end marketing solutions
  • Increased revenue and ROI
  • Manage multiple sites, locations, and languages
  • Faster time to market
  • World-class performance and security
  • A.I.-driven analytics, testing, and optimization

Sitecore XP FAQ

What is Sitecore Experience Platform (XP)?

Sitecore Experience Platform (XP) is the end-to-end marketing solution your business needs to power unforgettable digital experiences and gain a 360-degree view of your customers. Sitecore XP combines your customer data and machine learning to deepen your customer insights to deliver personalized experiences across every channel and device. Analyze your customer journeys and the performance of your automated marketing campaigns with actionable insights to improve your marketing decisions. Test, optimize, and adapt every digital experience with full data analytics and views of your customer interactions.

Sitecore XP features include all of the capabilities of Sitecore XM and the following features:

Machine learning with Sitecore A.I.

Sitecore A.I. is an add-on that automates 1:1 personalization by automatically identifying visitor patterns, segmenting them, and personalizing your content depending on user behaviour and where they are in their journey.

Sitecore Cortex™

Get access to Sitecore’s machine learning architecture allowing you to gain deeper insights about user behaviour on your website. Sitecore Cortex™ makes personalization tactic recommendations for you to implement.

Sitecore Experience Database™

Sitecore Experience Database™ gives you a 360-degree view of your customers by storing their activities and interactions throughout their lifetime.

Sitecore Experience Profile™

Sitecore Experience Profile™ stores the activities and interactions of contacts and website visitors, even if they haven’t provided you with their identity. This feature allows for a full 360-degree view of your customers.

Campaign Creator

The Campaign in Sitecore XP allows you to create, manage and monitor omnichannel campaigns in one easy-to-use place.

Experience Analytics

The Experience Analytics dashboard exports several reports to help you analyze trends and patterns from your website and other third-party data sources.

Sitecore xConnect™

Sitecore xConnect is a data layer between the database and your clients that stores their data from any third-party system. This allows you to gain a full 360-degree view of their interactions with your business regardless of the channel.

Enhanced Editing Experience

Gain real-time contextual insights and analytics in Sitecore’s user friendly editing environment.

Marketing Automation

Use Sitecore Email Experience Manager to create automated marketing campaigns and outline actions based on defined rules to nurture your customers.


Experience Optimization tests multiple content versions to find out which components, pages or elements are the most successful with your customers.

Path Analyzer

Track the entire customer journey on the site to see which paths they take when they navigating your website, digital assets and campaigns with the Path Analyzer.

Sitecore Universal Tracker

Sitecore’s Universal Tracker collects data from multiple platforms and channels both online and offline across every device.

List Manager

Create static and dynamic segments and contact lists that you can use in your email marketing automation campaigns with the List Manager.

Device Detection

Sitecore Device Detection recognizes a visitor’s device, including their IP address and creates a profile for them in the Sitecore xDB.

Salesforce Connectors

Sitecore’s Salesforce connectors integrate Sitecore with your Salesforce CRM. This enables you to pass data between and use it to improve your user experience.

Microsoft Dynamics CRM integration

Sitecore’s Microsoft Dynamics connector enables an exchange of data between Sitecore and your Dynamics CRM.

Check out our blog here to see the full list of Sitecore XP features compared to Sitecore XM.

How is Sitecore XP different?

Sitecore XP stands out from other content management and experience platforms by its robust features and capabilities packaged into one end-to-end marketing hub. Some of these features include:

  • Personalized experiences across every channel and device
  • Streamlined content management with an intuitive visual editor
  • Powerful marketing automation and analytics tools
  • Lifetime profile view of customer interaction with your business
  • Manage content on multiple websites, in multiple languages, on any channel
  • Advanced machine-learning capabilities to test and optimize your customer journeys
  • Goal tracking for marketing campaigns, forms, and customer lists
  • It uses .NET and Microsoft Azure infrastructure

Why choose Sitecore XP?

Sitecore XP is a world-class content management and experience platform with powerful marketing tools and features in a central marketing hub. It’s leveraged by thousands of brands across the world because of its ability to support multiple websites, locations, and languages equipped with marketing automation, omnichannel personalization, customer databases, and powerful analytics and performance.

The possibilities are endless with Sitecore XP to create personalized and engaging experiences with beautiful designs across any channel or device.

How much does Sitecore XP cost?

When it comes to Sitecore pricing, the costs associated are broken down into two categories: License costs and partner costs.

Factors That Affect Licensing Costs:

The cost of a Sitecore subscription license will vary depending on the following factors:

  • Number of visits per month
  • Number of non-production installations
  • Current users
  • Optional add-on modules

Factors That Affect Partner Costs:

Other factors that can impact the cost of Sitecore are partner costs and can vary depending on the following:

  • Scope of custom development required
  • Required integrations with other third-party apps and systems
  • Level of ongoing support and maintenance needed
  • Number of websites and domains
  • Hosting requirements

Sitecore XP is built for performance, scalability, flexibility, and agility. You only pay for what you need, when your business needs it. There's no shortage of server space as you can infinitely scale and install additional servers when your business grows.

This is advantageous for enterprise businesses when they have or are planning to have multi-lingual sites, microsites, or large amounts of content.

Check out our blog for more details on Sitecore pricing.

Related solutions

Explore what else we have to offer.

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Sitecore XM

Manage multiple sites & languages across all channels with this powerful CMS.

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Sitecore Support

Maintenance and urgent support work.

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Website Search

Display relevant & personalized content no matter the CMS.

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