Google Analytics 4 (GA4)
Understand your customers multi-platform journeys with analytics that impact your marketing.
The Next Generation Of Google Analytics
Meet Google’s new cross-platform analytics solution. GA4 was developed with your business goals in mind, whether thats driving sales, app installs, generating leads, or connecting online and offline engagement. Understand the impact your marketing has on your customers across multiple touchpoints, with user privacy as a main priority.
Google Analytics 4 will be replacing Universal Analytics as of July 1, 2023.
Why Do I Need Google Analytics 4?
GA4 gives us a privacy-first view of your customer lifecycle using an event-based measurement and customizable reporting solution.
Built With Compliance In Mind
Minimize the collection of user data with new country-level privacy controls while preserving key measurement functionality.
Enhanced Measurement
Automatically track page views, scrolls, downloads, outbound clicks, searches, and video engagement.
Machine Learning Predictive Insights
Create new audiences using A.I. powered analytics with predictive insights about user behaviour and conversion.
Data-Driven Attribution For Better ROI
Analyze how your marketing activities collectively impact the entire customer journey using data-driven attribution.
Customizable UI & Reporting
Customize your report navigation, reporting, and visuals in GA4 for all your reporting needs.
Access To BigQuery
Google Cloud's enterprise data warehouse designed to help you easily ingest, store, analyze, and visualize data in real time.
What’s In It For Me?
- Deeper understanding of your customers
- Robust reporting for key business objectives
- Online and offline analytics measurement
- Customizable UI & reporting
- A.I.-powered predictive insights
- Improved ROI
- Country-level privacy controls
- Minimize the collection of user data
- Access to BigQuery
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Google Analytics 4 FAQ
How to configure your GA4 property?
Connecting a new GA4 data stream to your currently Universal Analytics property is simple.
Steps to setup your GA4 property:- Navigate to the Admin tab in your Google Analytics account.
- Confirm the correct Account & Property are selected.
- Click GA4 Setup Assistant in the Property column.
- In the Setup Wizard, click Get Started.
- Click Create Property to complete the setup.
For more information read our blog here.
How do you use Google Tag Manager (GTM) and GA4 to track custom events?
GA4 uses an event-based data model with the option to update your tracking solutions using development resources. There are a number of ways to track events on your website using GA4, including the use of GTM.
If you’d like to learn more about tracking custom events with GA4 using GTM, read our blog here.
What is enhanced measurement in GA4?
Ensure your enhanced measurement enabled to automatically track the following events in your new GA4 property:
- Page views
- Scrolls
- Outbound clicks
- Site search results
- Video engagement
- File downloads
Steps to enable your enhanced measurement:
- Navigate to the Admin tab in your Google Analytics account.
- Confirm the correct Account & Property are selected.
- In the Property column, click Data Streams then Web.
- Under Enhanced Measurement switch it on to enable all the options.
What's the difference between UA and GA4 reporting?
UA traditionally uses session-based measurement for its reporting, while GA4 is event-based. The changing privacy landscape is making it very difficult to track users as they travel across different platforms digitally. GA4 uses machine learning technology to fill in any missing data in order to create a single user journey linked to the same identity. Instead of the long list of predefined reports you would find in UA, GA4 users report summary cards. Each scorecard can be analyzed deeper to extract more information from it.
When should I switch to GA4?
The short answer is: ASAP. We know that Google will be discontinuing its Universal Analytics (UA) platform on June 30, 2023. Set up your GA4 account to run in parallel wil UA before June 30, 2022 to ensure you have year-over-year data in your GA4 property before UA sunsets.
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