Meet Google’s new cross-platform analytics solution. GA4 was developed with your business goals in mind, whether thats driving sales, app installs, generating leads, or connecting online and offline engagement. Understand the impact your marketing has on your customers across multiple touchpoints, with user privacy as a main priority.
Google Analytics 4 will be replacing Universal Analytics as of July 1, 2023.
GA4 gives us a privacy-first view of your customer lifecycle using an event-based measurement and customizable reporting solution.
Connecting a new GA4 data stream to your currently Universal Analytics property is simple.Steps to setup your GA4 property:
For more information read our blog here.
GA4 uses an event-based data model with the option to update your tracking solutions using development resources. There are a number of ways to track events on your website using GA4, including the use of GTM.
If you’d like to learn more about tracking custom events with GA4 using GTM, read our blog here.
Ensure your enhanced measurement enabled to automatically track the following events in your new GA4 property:
Steps to enable your enhanced measurement:
UA traditionally uses session-based measurement for its reporting, while GA4 is event-based. The changing privacy landscape is making it very difficult to track users as they travel across different platforms digitally. GA4 uses machine learning technology to fill in any missing data in order to create a single user journey linked to the same identity. Instead of the long list of predefined reports you would find in UA, GA4 users report summary cards. Each scorecard can be analyzed deeper to extract more information from it.
The short answer is: ASAP. We know that Google will be discontinuing its Universal Analytics (UA) platform on June 30, 2023. Set up your GA4 account to run in parallel wil UA before June 30, 2022 to ensure you have year-over-year data in your GA4 property before UA sunsets.
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