In exploring whether a DXP is right for you, consider the following questions and important factors that contribute to finding the right solution for your business:

What are your business goals?

Determine your organizations objectives, roadmap, and strategy. A DXP should support the strategy you have set out for your business and can streamline processes and break down silos in your organization.

What technological requirements / capabilities do you need to meet these specific goals?

List all of the foundational requirements you need your martech stack to achieve in order to meet your specific goals. For example, does your business need ecommerce, analytics, personalization, or omnichannel delivery? Make sure to identify which capabilities you already have and which you need to implement.

What type of analytical data and insights does your organization need to make better decisions?

Knowing the kind of data your organization collects and how to use it will dictate the DXP you choose.

What is currently included in your martech stack?

This is the most important question to consider before moving forward with implementing a DXP. Understand who uses each part of your stack, which stages of the customer journey each component supports, and existing integrations within the configuration. Consider other technologies like your CRM and how the easily it will integrate with a potential DXP.

These questions can help give you a sense of priorities to focus on when considering implementing a DXP.