Google Tag Manager illustrated dashboard

Successful Marketing Starts With Good Data

Why Outsource Your GTM Work?

Often it's not enough to know that a download event happened on your website. You want to know what was downloaded, from which page, and what CTA was the most successful. That’s where GTM comes in. A poor GTM implementation, misconfigured tagging structures, and lack of strategy will ultimately result in bad data. GTM can be incredibly complex for those who are not familiar with code and website structure.

Custom Tag Management Solutions

Setting up and maintaining GTM can be daunting. That’s where we can help. Our GTM experts will handle everything from implementation, management, and maintenance so you can focus on your business. We factor in your unique business goals to configure your GTM implementation to get you performance data and actionable insights for your marketing.

Data-Driven Tag Management

We factor in your unique business goals to configure your tags and website scripts to get you the performance data and actionable insights you need.

Configuration icon with a blue background

Google Tag Manager Consulting

Improve your data collection process and get expert help on custom tag management solutions and best practices.

Processing icon with a blue background

Google Tag Manager Audit

Perform an audit of your existing tags, site structure, and tag management strategy to better align with your business goals.

Search eye icon with a blue background

Google Tag Manager Troubleshooting

Solve those complex configurations and nagging issues that your teams have been struggling with.

Power icon with a blue background

Google Tag Manager Implementation

Deploy custom tags beyond the available templates and third-party tags for both web and server-side tagging.

Analytics icon with a blue background

Data Layer Implementation

Send custom data to your reporting (i.e., purchase data, user and event IDs) using the magic of the data layer.

Sharing icon with a blue background

Google Tag Manager Training

Receive ongoing education, training, and documentation for your team to guide your sustained success.

Our Approach

Our approach to tag management and analytics is driven by data. We want to ensure your business has the actionable insights it needs to make agile decisions, improve the customer experience, and drive conversion.

How We Can Help


Our experienced GTM experts will conduct an audit and collaborate with your team to determine the best tag management strategy for your business. We will conduct a discovery and research to design a new tag configuration that gathers the data necessary for your business. We look at the following:

  • Site structure audit
  • Current tags & triggers
  • Additional conversion tracking


Our team of GTM experts can alleviate the pain points your business feels trying to implement and manage your own tags. We make the implementation process simple and easy. Regardless of your industry, we can help launch a tag management solution (using both web and server-side tagging) that allows for faster tag deployment and seamless integration with existing analytics platforms.


We’re here to help if you’re struggling with a difficult tag setup or not sure where to start with your complex conversion tracking. We can help optimize existing GTM configurations to ensure the right data is being collected to give you actionable insights into how you can improve your marketing.


Even though GTM is designed to be an easy-to-use platform with a variety of built-in capabilities, it doesn't necessarily simplify complex tag configurations. If your team is struggling through a specific implementation, reach out to our team to get some expert insight.

We understand how to streamline your tag configurations and get the most out of your data collection. If you know what you want to track but aren't sure how to implement it, we can help.


Our experts can provide ongoing education, training, and documentation for your marketing and development teams. We can empower them to ensure your sustained success with your future data collection and analytics.

Tracking Custom Events Using Google Tag Manager

Take your data collection abilities to the next level and start gaining actionable insights today.

Benefits You Can Expect

Lightning icon on a blue background

Increased Agility

Manage and measure marketing tags faster with the help of our expert team.

Handshake icon with a blue background

Save Resources

Outsource your tag management to our GTM experts to help your teams save precious time and money.

Configuration icon with a blue background

Minimal IT Dependency

Implement, test, and deploy tags faster with little developer intervention.

Analytics icon with a blue background

Actionable Insights

Get actionable insights and deep data into your marketing to make better decisions for your business.

Sharing icon with a blue background

Sustainable Training & Documentation

Our experts will ensure your teams have the proper training and documentation going forward into future implementations.

Power icon with a blue background

Maximized Productivity & Results

Get your tag configurations right the first time with the help from our expert team.

Google Tag Manager Tag Assistant illustrated dashboard

What’s In It For Me?

  • Deeper understanding of your website analytics
  • Robust tag configuration management
  • Actionable insights on how to improve web performance
  • Improve ROI
  • Google scanning for peace of mind
  • Version control
  • User and permission management
  • Auto-event tracking

Google Tag Manager Frequently Asked Questions

What is Google Tag Manager?

Google Tag Manager is a free tool offered by Google. It enables us to manage tracking codes (marketing & analytics tags) and code snippets on our websites and apps such as:

  • Google Analytics tracking code
  • Google Analytics events
  • Facebook Pixel code
  • Google Adwords Conversion code
  • And more

Before tag management tools, like GTM, developers were needed in order to implement all those codes/tags on our websites and apps.

How to install Google Tag Manager?

After you finish creating a Google Tag Manager account and container, you’ll get two code snippets.

Ask developer for assistance if you don't have access to your website’s source code. The first box of code in the <script> tags will need to be added to the <head> part of the website. The second box of code within the <noscript> tags will go right after the opening <body> tag.

You might have the option to use an existing GTM plugin for easy installation if you’re using a popular content management system.

What can you track with Google Tag Manager?

With Google Tag Manager, you can track endless types of interactions and send captured data to tools like Google Analytics, Facebook, Twitter, Google Adwords, Hotjar, etc. Here is a list of interactions you can capture (but not limited to):

What are the benefits of Google Tag Manager?

Here are some of the main benefits of GTM:

  • In most cases, you can quickly deploy tags and code onto your website faster without relying on your IT department
  • Centralized tag management in one easy-to-use web platform
  • Its a free tag management tool with a variety of built-in features and templates
  • Growing community people with helpful tag templates
  • Built-in debugging console to make testing faster and more efficient

Is Google Tag Manager easy to use?

For the most part, GTM is designed for non-developers.

It has the ability to edit tags and publish changes with just the click of a button in an easy-to-use web interface. Even though programming knowledge is not necessary to use GTM, more complex tag configurations may require some developer intervention.


Does Google Tag Manager only work with Google products?

Google Tag Manager easily integrates with a lot of different platforms/tools. It has a variety of built-in predefined tag templates (i.e., Google Analytics, HotJar, Facebook Pixel, Twitter Universal Tag, etc.) and the ability to add custom codes using the Custom HTML tag.

Is Google Tag Manager free to use?

Yes, Google Tag Manager is completely free to use.

Create your account here.

How do you connect your Google Analytics 4 account to Google Tag Manager?

Steps to connect your GTM container with your GA4 property:

  1. Navigate to your desired container in GTM, and click Add a new tag
  2. Click with the Tag Configuration section to choose a tag type
  3. Select the Google Analytics: GA4 Configuration tag
  4. Enter the Measurement ID from the GA4 property you wish to connect
  5. Under the Triggering section and select the All Pages Page View trigger from the list
  6. Click Save and publish your workspace to make the changes live on your site

How do you use Google Tag Manager to track custom events on your website?

There are a number of ways to track events on your website using GA4, including the use of GTM.

If you’d like to learn more about tracking custom events with GA4 using GTM, read our blog here.

Related solutions

Explore what else we have to offer.

Analytics icon with a blue background

Google Analytics 4

Understand customers journeys with analytics that impact your marketing.

Social share icon with a blue background

Enterprise SEO

Acquire more site traffic, convert more leads, and increase your revenue.

Social share icon with a blue background

Content Strategy

Convert at every stage of the buying cycle.

👋 Hey Sitecore Enthusiasts!

Sign up to our bi-weekly newsletter for a bite-sized curation of valuable insight from the Sitecore community.

What’s in it for you?

  • Stay up-to-date with the latest Sitecore news
  • New to Sitecore? Learn tips and tricks to help you navigate this powerful tool
  • Sitecore pro? Expand your skill set and discover troubleshooting tips
  • Browse open careers and opportunities
  • Get a chance to be featured in upcoming editions
  • Learn our secret handshake
  • And more!
Sitecore Snack a newsletter by Fishtank Consulting