CDPs Explained: A Comprehensive Webinar

It’s 2022 and siloed and under-utilized data are not enough anymore. In this engaging webinar you’ll learn how you can unify your customer data to give visitors a personalized and intuitive experience across any channel using one of MarTech’s most powerful tools  the customer data platform (CDP).

Who It's For:

Facilitated by a panel of MarTech experts, this informative webinar is for everyone and anyone who wants to learn how CDPs can drive revenue through unforgettable customer experiences and unparalleled omni-channel data collection. 

What You’ll Learn:

  • What a CDP is
  • How a CDP works
  • How it’s different from other tools in your stack
  • CDP benefits & use cases
  • Different types of CDPs
  • Why you can’t future-proof your marketing strategy without a CDP
Graphic of laptop with CDP dashboard displayed

What Is A Customer Data Platform (CDP)?

Formally, the CDP Institute defines CDPs as "packaged software that creates a persistent, unified customer database that is accessible to other systems," but how does that benefit you, your organization and  your customers?

  Eliminate Data Silos. 

Unify your fragmented collection of customer data from all your platforms and channels. CDPs update in real-time, giving you actionable insights and the ability to use the data to personalize customer experiences.

  Create Unforgettable Personalized Experiences.

CDPs can segment audiences in real time or batch. Using machine learning, the best CDPs out there can predict the next-best scenario for visitors, serving them relevant content and offers that convert.

  Increase Customer Loyalty And Drive Revenue.

CDPs allow you to serve visitors the way they want to be served – with 1:1 experiences. Make every customer feel important by serving them only relevant content and consolidating all their data in one place.

Your Panel Of CDP Experts

Eric Swezey

Eric Swezey

Strategic Product Specialist – CDP&Personalize, Sitecore

Eric is a CDP subject matter expert and strategist with a passion for driving effective marketing campaigns that enable marketers to meet both internal and customer expectations.  He has over a decade of experience in helping clients navigate marketing technology, including time in both data and activation solutions to bring a unique perspective to achieving organizations’ goals and objectives as a Strategic Product Specialist at Sitecore.

Natalie Mankowski

Natalie Mankowski

Marketing Manager, Fishtank Consulting

Natalie Mankowski is an experienced marketing strategist, passionate about helping brands forge strong and authentic connections with their customers using world-class end-to-end technology, relevant content and personalization.

As the Marketing Manager at Fishtank Consulting, Natalie has helped some of the biggest brands in the world to thrive amongst the changing digital landscape. She specializes in pairing killer omni-channel marketing strategies with the latest marketing technologies, and is a multi-time marketing industry award winner.

Dan Cruikshank

Dan Cruickshank

President, Fishtank Consulting

Dan is the President of Fishtank Consulting and a long-time super-user of technology. He oversees Fishtank’s DXP practice by day while dreaming of CDP possibilities by night.

With over 25 years of history developing online experiences, his technology-first approach and creative thinking has consistently led to innovative solutions for some of the biggest brands in the world.

Dan has also been recognized as a multi-time award winner in the areas of DXP & search and looks to bring that same level of insight to customer data platforms.

CDP Webinar Testimonials

Five White Stars
"Excellent content!"

— Ramon H.

Five White Stars
"This was a good introduction in plain language."

— Beth S.

Five White Stars
"Knowledgeable presenters."

— Victoria S.

fishtank consulting

About Fishtank

Fishtank Consulting is a tech-first digital consultancy dedicated to building world-class websites and high performing omni-channel solutions using best-in-class technologies, like Sitecore CDP.

We help brands punch above their weight by delivering high-powered MarTech solutions that deliver unforgettable customer experiences across every touch point.

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About Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make stronger connections with their customers. With Sitecore CDP, say goodbye to data silos and disjointed customer profiles, and say hello to capturing, unifying, and activating omni-channel customer data.