Meet Fishtank's 2026 Sitecore MVPs and discover how their expertise drives innovation in digital strategy, technology, and community leadership across the Sitecore ecosystem.
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We are proud to usher in 2026 by celebrating eight exceptional individuals from Fishtank who have earned the Sitecore Most Valuable Professional (MVP) distinction this year. This is a prestigious global recognition awarded by Sitecore to contributors whose knowledge, leadership, and community engagement advance the broader digital experience community.
Eight Sitecore MVPs across Technology and Strategy isn't a talking point — it's proof." said Dan Cruickshank, President and Founder of Fishtank Consulting. "We push ourselves and we push for our customers. That's Fishtank's DNA.
MVPs are selected from a competitive global pool of contributors who share expertise through blogs, videos, webinars, community engagement, open source initiatives, and real-world guidance. These efforts help organizations adopt and maximize Sitecore's technology with confidence.
This year's MVP class includes returning MVPs, multiple high-year award holders, and new recipients. All are recognized across the Technology and Strategy MVP categories.
Dan Cruickshank, President and Founder of Fishtank Consulting, is a 2026 Sitecore Strategy MVP and a 13-time, consecutive Sitecore MVP, recognized every year for more than a decade. He is among a very small group of professionals to hold all three Sitecore MVP distinctions: Strategy, Technology, and Ambassador. This distinction reflects sustained leadership across digital strategy, platform innovation, and long-term community impact within the Sitecore ecosystem.
Here are his top articles from 2025:
Jeff L’Heureux, Director of Technology, re-earns his designation as a 2026 Sitecore Technology MVP. His contributions focus on real-world developer challenges, including security implications of Next.js vulnerabilities, advanced debugging techniques for JSS, and guidance for adopting the Sitecore Content SDK in modern headless architectures.
His top articles of 2025 include:
David Austin, Technology Lead at Fishtank, is a 2026 Sitecore Technology MVP recognized for practical, architecture-focused contributions that improve SitecoreAI authoring and implementation. His 2025 work emphasized device-specific layouts in Pages, effective use of dictionaries in headless builds, and community leadership through the Sitecore Headless Development User Group.
His most impactful contributions from 2025 include:
Theresa, Senior Brand and Marketing Strategist, has again been recognized as a Sitecore Strategy MVP. Her thoughtful analysis connects business outcomes to strategic Sitecore adoption and shapes how organizations approach context, personalization, and maximizing their Sitecore investment.
Highlights from her 2025 articles include:
Roberto Barbedo is a Senior Software Architect and 2026 Sitecore Technology MVP with 25 years of software experience and 13 years in the Sitecore ecosystem. His 2025 contributions address complex implementation challenges, including Page Builder extensibility, environment-specific configuration through item patching, and large-scale media migration using PowerShell.
Here are his top articles from 2025:
John Flores, Senior Front-End Developer, is a 2026 Sitecore Technology MVP recognized for sharing practical front-end patterns for composable Sitecore solutions. His work focuses on automation, developer experience, and performance-centric builds using Next.js, GraphQL, and modern publishing workflows.
Featured articles from 2025 include:
Tyler Holmes, Senior Front-End Developer, earns another year as a 2026 Sitecore Technology MVP for contributions focused on Jamstack and composable architectures. His 2025 content highlights advanced React patterns, modern form handling in JSS, UI frameworks in headless Sitecore apps, and building scalable SitecoreAI headless sites.
His top contributions from 2025 include:
Sohrab Saboori is a Senior Front-End Developer and 2026 Sitecore Technology MVP specializing in React, Next.js, and Sitecore Headless. His 2025 contributions emphasize developer experience, security, and performance, with practical guidance on ESLint tooling for JSS, enterprise-grade SitecoreAI hardening, and offline-first experiences in Next.js PWAs.
His top articles of 2025 include:
Sitecore MVPs represent an elite group of community contributors chosen for the quality, relevance, and impact of their contributions. This designation reflects expertise that extends beyond individual projects. MVPs help others succeed by sharing lessons learned, reusable patterns, and practical insights that shorten time-to-value for teams adopting Sitecore's platform products.
Technology MVPs focus on deep technical mastery and share code, tutorials, and architectural guidance. Strategy MVPs advance understanding of how digital experiences translate into business outcomes. Ambassador MVPs broaden engagement, champion platform innovation, and nurture community growth.
Having eight MVPs on the Fishtank team isn't just a badge of honor. It ensures clients benefit from continuous learning and elevated expertise. When MVPs are engaged in strategy or delivery, they bring:
This translates into measurable value for digital initiatives, including smarter decisions, accelerated delivery, and outcomes aligned to business goals.
Congratulations to all of our 2026 Sitecore MVPs. Your dedication, rigour, and leadership sustain not just our team's excellence. They move the entire Sitecore community forward.
For more insights into our Sitecore expertise and how it can help your organization, connect with us or reach out directly to any of our MVPs.
