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Fishtank Consulting Experts Recognized as 2025 Sitecore MVPs
Meet Fishtank's 2025 Sitecore MVPs and discover how their expertise contributes to advancing digital strategies and solutions for our clients
Fishtank Celebrates 7 Recipients of the Sitecore MVP 2025 Award
We are proud to kick off 2025 by celebrating seven remarkable individuals from our team who have been honored with the Sitecore Most Valuable Professional (MVP) Award for 2025. This award is a significant acknowledgment from Sitecore, highlighting individuals who contribute substantially to the community's knowledge base and help evolve the platform's use to deliver outstanding digital experiences.
MVPs represent an elite group in the Sitecore community of 16,000 certified developers and over 30,000 active community participants. Fishtank’s 7 recipients were part of a group of only 241 MVPs worldwide this year. A panel of Sitecore developers and executives honor the MVPs for the quality, quantity and impact of the contributions they made in 2024.
Introducing Fishtank’s 2025 Sitecore MVPs
This year we are celebrating several returning MVPs, but also welcoming two first-time MVPs in the 2025 class of Fishtank MVPs!
Dan Cruickshank, 12x MVP
Dan, Fishtank President and Founder, has once again been named an Ambassador MVP, solidifying his place as a leader globally recognized by Sitecore this year. Celebrating his 12th consecutive MVP award, Dan's contributions during 2024 focused on the key factors customers need to consider when making platform decisions about Sitecore products:
David Austin, 4x MVP
David, one of Fishtank’s Technology Leads, was named for the fourth time as a Sitecore Technology MVP. During 2024, David’s content focused on architecture considerations, integrations, and deep technical tutorials for Sitecore’s composable DXP:
Jason St-Cyr, 5x MVP
Jason, Fishtank Vice President, Engagement, has rejoined the MVP crew as a Strategy MVP, after a 7-year hiatus while working at Sitecore. Jason’s 2024 contributions spanned webinars, articles, and videos often with an angle of providing insight on latest product announcements for a technical audience:
Jeff L’Heureux, 4x MVP
Jeff, Fishtank’s Director of Technology, was named as a Technology MVP for 2025. This is Jeff’s fourth MVP, returning to the MVP group after several years working for Sitecore. Jeff’s passion for community and helping out in Slack has been a key part of his contributions in 2024, along with a focus on sharing technical expertise, particularly related to XM Cloud:
John Flores, First Time MVP
John, one of Fishtank’s leading front-end developers, was named one of this year’s Technology MVPs. This is John’s first Sitecore MVP award, a recognition of his dedicated efforts to share outstanding content and modern front-end development ideas. His top articles of 2024 include:
Theresa Gutierrez, 2x MVP
Theresa, Fishtank’s Senior Brand and Marketing Strategist, has repeated this year as one of only 40 Strategy MVPs, earning her second Sitecore MVP award in as many years for her thoughtful written articles and customer-focused methodologies that have driven success for both Fishtank and our clients. Top insights for 2024 include:
Tyler Holmes, First Time MVP
Tyler, one of Fishtank’s leading front-end developers, was named as a Technology MVP for 2025. This is Tyler’s first Sitecore MVP award which recognized his outstanding community contributions this year in his first full year as part of the Sitecore community. His videos and articles in 2024 focused on front-end technology, particularly Next.js and JSS for XM Cloud:
About Sitecore MVPs
The program recognizes professionals who actively share their knowledge and expertise with online and offline Sitecore communities to help them use Sitecore solutions and AI to create and deliver innovative digital experience solutions that drive business results.
For more information, visit https://mvp.sitecore.com.
Technology MVP
A Technology MVP is a standout individual with deep technical expertise who thrives on sharing their knowledge with the broader community of developers, marketers, strategists, Sitecore partners, and customers. They create original, high-quality content like blogs, podcasts, and videos, engage actively in forums like community.sitecore.net, Sitecore Slack, and Stack Exchange, and contribute to open-source projects. These MVPs are often speakers at events like User Groups or Symposium and are active participants on social media, providing product feedback and driving valuable conversations. Hiring a Technology MVP means bringing on someone who is not only a strong developer or architect but also a passionate community contributor, skilled communicator, and advocate for Sitecore's ecosystem.
Strategy MVP
A Strategy MVP is a thought leader with deep expertise in data-driven marketing and the Sitecore Experience Cloud, focused on delivering measurable business results. They excel in personalization strategies and tactics, offering guidance on architecting connected customer experiences, including data integration, triggers, and marketing architecture. Strategy MVPs share their knowledge generously with customers, users, and implementation teams, and their contributions often include customer success stories and valuable insights into context marketing. Hiring a Strategy MVP means gaining a trusted advisor who not only understands how to leverage Sitecore Experience Cloud but also drives real-world impact through innovative marketing strategies and personalized experiences.
Ambassador MVP
An Ambassador MVP is a passionate advocate for Sitecore with a deep understanding of its latest offerings and the ability to influence partners, industries, customers, and decision-makers. They actively support and grow the Sitecore community, communicating the value of Sitecore products to new audiences with accuracy and enthusiasm. Ambassador MVPs contribute through product feedback, references, and case studies, often securing awards and proof points that showcase Sitecore's impact. Hiring an Ambassador MVP means bringing on someone who works closely with Sitecore, drives its adoption within their organization, and plays a pivotal role in strengthening the connection between Sitecore and its ecosystem.
Sitecore MVP = More Value (for Our) People
Seven Sitecore MVPs on our team isn’t just a badge of honor—it’s a direct line to the cutting edge of Sitecore development and strategy. These are the people shaping the future of Sitecore, and their insights keep us ahead of the curve, constantly refining our expertise and approach with the latest trends and best practices.
For our clients, this translates into real, measurable impact. When MVPs are involved, every strategy and solution we create is backed by the experience and knowledge of some of the most skilled professionals in the Sitecore community. Whether it’s crafting data-driven personalization strategies, integrating advanced technical solutions, or delivering seamless user experiences, our MVPs bring a level of precision and value that helps clients not just meet their goals but exceed them. It’s expertise that makes a difference, every step of the way.
Congrats, 2025 Sitecore MVPs!
Congratulations to all the 2025 Sitecore MVPs! Your dedication and contributions are the foundation of what makes the Sitecore community thrive, driving innovation and success across the ecosystem.
As we celebrate this incredible achievement, we’re also excited about the forward-thinking ideas and expertise our MVPs will bring to the table. Their leadership strengthens our team, elevating the solutions we deliver and ensuring our clients are always equipped with cutting-edge strategies to achieve their goals. Here's to another year of collaboration, innovation, and impact!
For more insights on how our Sitecore expertise can help your business, or to connect with our MVPs, you can connect with us directly or reach out to one of our MVPs on LinkedIn!