Tourism Saskatchewan Logo
Success Story

Tourism Saskatchewan

Developing and promoting tourism in Saskatchewan.

An A.I. content solution that uses machine learning to serve visitors relevant content.

Meet Tourism Saskatchewan

Tourism Saskatchewan is a Treasury Board Crown Corporation that promotes Saskatchewan as a tourism destination through marketing and the development of sustainable and culturally diverse tourism experiences.

While Tourism Saskatchewan focuses mainly on promoting the province to visitors, they also provide education and training, support and other resources to the five industries that make up the Saskatchewan tourism sector: Accommodation, food and beverage, travel services, transportation, and recreation and entertainment.

Operators of those industries can receive business support, training, resources and tools on the Tourism Saskatchewan industry website, all of which are designed to train, upskill and support industry operators to push the Saskatchewan Tourism industry forward.


  • Tourism
  • Government


We only use industry leading technologies to build high performing solutions.

Grey Coveo logo on a white background


Coveo Cloud for Sitecore implementation

Grey Sitecore logo on a white background


Website redevelopment on Sitecore 9

Screenshots of the Tourism Saskatchewan Industry website

A.I./Machine Learning Powered Content

The purpose of the Tourism Saskatchewan business hub is to help businesses with support, training, resources and tools at whatever stage their business is in. Fishtank implemented A.I. search solution Coveo to serve visitors relevant content based on their behaviour on the site. The content is populated onto components on nearly every page.

Screenshot of the Tourism Saskatchewan Industry website

Choose Your Persona Site Journey

To help visitors find the information they need quickly, Fishtank implemented a ‘Show me information for’ dropdown where visitors can choose their ‘persona’, and have the website display content relevant to them. This ensures visitors are able to find the right information faster and be served content that helps them in their stage of business.

Screenshots of the Tourism Saskatchewan Industry website

Screenshots of the Tourism Saskatchewan Industry website

A Smart Search Engine

Fishtank developed a smart search engine that has advanced filtering and sorting, which allows visitors to quickly and easily find the content they’re after depending on its content type. Results are labelled with the content type, date published (if relevant), and a description of the content.

Screenshots of the Tourism Saskatchewan Industry website

Unified Content

The search solution indexes a number of different types of content, including business resources, news articles, blogs, events, covid resources, courses and training, statistics, research and more. The content is also displayed in components on pages, showing visitors content they're likely to be interested in using A.I. This keeps visitors engaged, and ensures they have a great experience on the site.


A Coveo for Sitecore implementation powering search for tourism businesses in Saskatchewan.

Discovery icon with a blue background

Resource Hub To Support Businesses

Serving business owners with support training, resources, and tools using A.I. search solution Coveo.

Person icon with a blue background

Choose Your Persona Menu

Implemented a 'Show me information for' dropdown to find relevant information quicker.

Search icon with a blue background

Advanced Content Filtering

Advanced filtering + sorting to quickly find content by its type and view a description before clicking.

Lightning icon on a blue background

Unified Content

Indexing content across Tourism Saskatchewan's information repository into one place.

Related solutions

Explore what else we have to offer.

Search icon with a blue background

Search for Sitecore

Deliver relevant and personalized content with an A.I. powered search solution.

Shield icon with a blue background

Get Sitecore

Deliver world-class customer experiences using Sitecore.

Search icon with a blue background

Website Search

Display relevant & personalized content no matter the CMS.

👋 Hey Sitecore Enthusiasts!

Sign up to our bi-weekly newsletter for a bite-sized curation of valuable insight from the Sitecore community.

What’s in it for you?

  • Stay up-to-date with the latest Sitecore news
  • New to Sitecore? Learn tips and tricks to help you navigate this powerful tool
  • Sitecore pro? Expand your skill set and discover troubleshooting tips
  • Browse open careers and opportunities
  • Get a chance to be featured in upcoming editions
  • Learn our secret handshake
  • And more!
Sitecore Snack a newsletter by Fishtank Consulting