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(Project details)

Sitecore Experience Awards 2024 finalist most powerful tech stack integration

Client overview

ENMAX is one of Alberta’s leading energy providers, operating across the energy value chain. They serve a broad customer base and are committed to innovation in service delivery.

The challenge

ENMAX was operating on a legacy SharePoint platform that limited agility, scalability, and the ability to serve customers effectively. The marketing team lacked autonomy, and the digital experience was falling short of customer expectations.

The shift

This was not just a platform migration—it was a digital and cultural transformation. ENMAX:

  • Moved to Sitecore XM Cloud
  • Adopted a modern headless tech stack (Next.js, Storybook)
  • Built an internal digital agency to take control of campaigns and content velocity

Tech stack used

  • Sitecore XM Cloud
  • Next.js
  • Storybook
  • Sitecore Content Hub
  • Sitecore Personalize & CDP

(What we did)

This wasn’t just a SharePoint to Sitecore migration—it was a full digital shift. ENMAX modernized their tech stack, and built an in-house digital agency to lead Alberta’s energy future with confidence.

XM Cloud Migration

ENMAX moved from SharePoint to Sitecore XM Cloud—gaining a secure, scalable, and cloud-native platform. With a modern SaaS infrastructure, they’re now delivering faster and managing less, all while staying future-ready.

+37%
in My Account usage
+37%
in My Account usage
Zero
platforms and branded verticals powered by Pearl
Zero
platforms and branded verticals powered by Pearl
Fully managed
updates and performance by Sitecore
Fully managed
updates and performance by Sitecore

Component-based design system

Fishtank implemented a scalable Storybook-based component library that powers ENMAX’s entire digital experience. This system fuels consistency, reusability, and speed—built for both developers and marketers.

Faster
campaigns launched with reusable components
Faster
campaigns launched with reusable components
Centralized
design governance for consistent UX
Centralized
design governance for consistent UX
Multi-team use
across marketing and development
Multi-team use
across marketing and development

Performance and optimization

We overhauled ENMAX’s front-end performance, security, and stability using JAMstack architecture, Cloudflare CDN, and real-time monitoring—vital for a utility provider serving thousands daily.

+23.5%
increase in organic traffic
+23.5%
increase in organic traffic
+45%
longer average session duration
+45%
longer average session duration
Enterprise
performance infrastructure via Cloudflare + JAMstack
Enterprise
performance infrastructure via Cloudflare + JAMstack

Campaign agility and authoring tools

With visual page building, personalized experiences, and simplified workflows, ENMAX’s team now moves faster—with more autonomy. Authoring is intuitive, and time-to-market is drastically reduced.

Faster
campaign turnaround across departments
Faster
campaign turnaround across departments
Reduced costs
via in-house delivery and tool consolidation
Reduced costs
via in-house delivery and tool consolidation
Increased agility
for both marketers and developers
Increased agility
for both marketers and developers

Testimonials

“

Not only did Fishtank execute the development of our website architecture and designs, they consistently added value with innovative ideas to enhance the site’s usability, user experience and functionality.

We appreciated the team’s intelligent and strategic guidance throughout this project.

John O’Shaughnessy

Manager, Enterprise Brand & Digital Communications

Insights

Sitecore

Sitecore Personalization Use Cases for the Utilities Industry

How Utility Companies Can Use Sitecore to Deliver Smarter, More Personalized Customer Experiences

XM Cloud

Deep Dive on Sitecore Personalization: XP vs. XM Cloud vs. Personalize

Breaking Down Sitecore Personalization: Which Solution is Right for You?

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