A Thomson Reuters Top 100 Global Energy leader, Enbridge is a leading energy delivery company in North America. Enbridge moves 25% of the crude oil produced in North America & operates North America's third largest natural gas utility.
Enbridge was also an early investor in renewable energy, and has a growing offshore wind portfolio.
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Fishtank developed a new interactive map that uses geo-targeting to highlight content relevant to the user's location. The map shows Enbridge’s infrastructure, projects, community investments and stories across pipelines, fractionations, service territories, terminals, processing plants, storage, rails, wild and solar assets, power transmissions and more.
Fishtank implemented Coveo’s machine learning and A.I. capabilities on Enbridge’s 404 page, so users can be served relevant content even when a page doesn't exist. Coveo analyzes the URL and the user’s past behaviour to predict what content the user is likely searching for and interested in, and gives them intelligent recommendations. While traditional 404 pages have a high bounce rate, Enbridge’s leads to a longer time on site, and a reduced bounce rate.
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