Success Story


North America's leading energy company.

A reimagined digital experience for enbridge.com using intelligent A.I. search technology to personalize the content served to every visitor.

Meet Enbridge

A Thomson Reuters Top 100 Global Energy leader, Enbridge is a leading energy delivery company in North America. Enbridge moves 25% of the crude oil produced in North America & operates North America's third largest natural gas utility.

Enbridge was also an early investor in renewable energy, and has a growing offshore wind portfolio.


  • Energy
  • Utilities
  • Oil & gas
  • Renewable energy


We only use industry leading technologies to build high performing solutions.

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Coveo Cloud for Sitecore

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Complete website redevelopment on Sitecore 8.2

Screenshots of the Enbridge.com website on multiple devices

A.I. Relevancy Engine

Fishtank implemented a customized A.I. relevancy engine, powered by Coveo. The relevancy engine populates relevant and personalized content on the website depending on the user's location, behaviour and campaigns.

Screenshot of the Enbridge.com homepage on an iPad

Rich Visual Tiles Display Personalized Content

Fishtank built Enbridge’s website using a dynamic grid framework and rich visual tiles to populate their landing pages, homepages and calls to action with dynamic, relevant content. The tiles use the visitor’s context to serve the most relevant pages and compelling calls to action that are most likely to convert.

Screenshot of the Enbridge.com map page on an iMac mockup

Interactive & Personalized Geo-Targeting Map

Fishtank developed a new interactive map that uses geo-targeting to highlight content relevant to the user's location. The map shows Enbridge’s infrastructure, projects, community investments and stories across pipelines, fractionations, service territories, terminals, processing plants, storage, rails, wild and solar assets, power transmissions and more.

Screenshots of the Enbridge.com website on multiple iPads

Screenshot of the Enbridge.com news page on an iPad

Relevant Local News Connects Enbridge With The Community

Enbridge’s blog features community focused stories displayed in visually engaging tiles, which play an important role in connecting Enbridge with the community and increasing Enbridge’s approachability. Fishtank made these stories even more engaging by powering their display using A.I. technology that serves visitors relevant content. We also implemented the ability to toggle between local and global stories, and search and filter by topics.

Screenshot of the Enbridge.com FAQ page on an iMac

An FAQ Page Tailored To The User

Fishtank turned Enbridge's FAQ page into an auto-suggestion page based on the user’s previous activity. We implemented powerful filters and visual facets that empower users to find the information they want quickly and easily. The FAQ results can also be pulled onto any search results page if the search query or the user's  previous activity is relevant.

Screenshot of the Enbridge.com search results page on an iPad

Visual, Relevant Search Results

To improve the amount of hops that users take on the site, Fishtank implemented visual, relevant, full functionality search results. The results display useful content directly as the result, rather than only linking out to a landing page. All search results can also be filtered by location proximity.

Screenshots of the Enbridge.com 404 page on multiple iPhones

404 Page Results Based On URL

Fishtank implemented Coveo’s machine learning and A.I. capabilities on Enbridge’s 404 page, so users can be served relevant content even when a page doesn't exist. Coveo analyzes the URL and the user’s past behaviour to predict what content the user is likely searching for and interested in, and gives them intelligent recommendations. While traditional 404 pages have a high bounce rate, Enbridge’s leads to a longer time on site, and a reduced bounce rate.


Redefined digital experiences powered by advanced A.I. technology, serves dynamic and personalized content to every visitor.

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A.I. Powered Relevancy Engine

Customized A.I. relevancy platform populating personalized content based on location and user behaviour.

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Dynamic Content Display

Visual tiles and a dynamic grid framework display personalized content based on a user’s location and interactions with the site.

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Local News And Community Connection

A.I. technology displays relevant news and blog content based on a user's location and interaction with the site.

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Visual & Dynamic Search Results

Search results are displayed visually showing useful content and sorted by location proximity and user behaviour.

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Personalized FAQ Page

FAQ page with auto-suggestions based on user interaction with the site and powerful filters to find content fast.

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Interactive Geo-Targeting Map

This personalized map is interactive and highlights relevant information based on the user’s immediate location.

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Insightful 404 Page Results

Based on the URL searched, the 404 page helps predict useful content and navigate users to information they need.

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