(What it is)

This is your practical guide to AI that reaches the work. See how enterprise teams are connecting their DXP to the systems they already run and delivering intelligence where execution actually happens.

(Webinar overview)

What's covered in this session

What to expect

We'll walk through the real gap between AI investment and operational impact, then show you exactly what closing it looks like.

  • The problem: why AI confined to the DXP never reaches the workflows where work actually happens.
  • The solution: live demos of FishtankOS connecting SitecoreAI, Salesforce, Jira, and Teams in real time.
  • The benefits: what changes for your team when intelligence reaches every system you already run.
  • Next steps: what to consider before you build, including governance, system readiness, and where to start first.

Who is this for

This session is built for enterprise marketing and digital leaders who are:

  • Investing in AI and not seeing it change how work actually gets done.
  • Dealing with bottlenecks that live outside the CMS.
  • Looking for a model that scales instead of a pilot that stalls.

Why you need this

Most AI strategies stop at the platform. This one starts where the platform ends. You will leave with a framework, a proof point, and a clear next step for closing the gap between your AI investment and the results your organization expects.

Built by people who've done it

Combining deep platform expertise and real operational experience to show you what AI in your DXP.

Dan Cruickshank

Dan Cruickshank

President

13x Sitecore MVP

Theresa Gutierrez

Theresa Gutierrez

Senior Brand and Marketing Strategist

3x Sitecore Strategy MVP

(The missed opportunity)

Most AI strategies stop at the platform while work happens everywhere else. The gap between investment and impact doesn't close on its own.

Watch the replay

Your team is already dealing with the AI gap. This session shows you exactly what closing it looks like.

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The AI conversation your team can't afford to miss

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