Sitecore Named Leader in Gartner's Magic Quadrant for Digital Experience Platforms

The Digital Experience Platform (DXP) Standouts 

The digital experience platform (DXP) market is constantly evolving to meet the growing demand for platforms that manage digital experiences of customers, partners, and employees. Recently, Gartner published its Magic Quadrant for Digital Experience Platforms, which can be used to identify vendors that meet specific needs across web, mobile, and other digital channels. The report showcases 14 providers positioned in Leaders, Challengers, Visionaries, or Niche Players quadrant based on their ability to execute and completeness of vision.

The core capabilities of a DXP (natively or through an integration) include:

• Content management
• Account services
• Personalization and context awareness
• Analytics and optimization
• Customer journey mapping
• Customer data management
• Presentation, delivery and orchestration
• Search, navigation and insight
• Collaboration and knowledge sharing
• Security and access control
• Artificial intelligence (AI)
• Cloud capabilities
• Architecture and platform design
• Integration, interoperability and extensibility
• Multiexperience support

Sitecore is one of the Leaders in this Magic Quadrant, recognized for its all-in-one DXP, Sitecore Experience Platform (XP), which is available on-premises or as a PaaS. Additionally, Sitecore has a SaaS solution called Experience Manager Cloud (XM Cloud) that was launched in July 2022. Sitecore's DXP is used across many verticals, including financial services, manufacturing, and automotive.

Figure 1: Gartner 2023 Magic Quadrant for Digital Experience Platforms

Sitecore is Named an Industry Leader

Sitecore has been named a Leader for the sixth straight year in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms, making it one of only two vendors to receive this recognition in every publication of the Gartner Magic Quadrant. This year, Sitecore showcased its successor to XP, Sitecore Experience Manager (XM) Cloud, which is the cornerstone of its all SaaS Composable DXP. XM Cloud is designed to provide an exceptional digital experience to users across all devices and channels.

Sitecore's AI-powered content discovery solution, Sitecore Search, and its low-code integration and automation solution, Sitecore Connect, have also contributed to the company's success. The report highlights the growing importance of low-code platforms, data and analytics, and cloud-native solutions in the digital experience platform market. Sitecore is committed to providing brands with freedom and choice to compose their digital experience stack with best-fit capabilities that suit their unique business.

Gartner’s Analysis of Sitecore

According to the report, Sitecore continues its journey toward composability and the cloud, with a focus on supporting its customers' need to build iteratively rather than all at once. Sitecore is also increasingly supporting DXC with demonstrated support for integrating with third-party systems, including third-party content management systems.

• Sitecore has invested in technology that reduces time-to-market and improves applicability to vertical markets. New site templates act as project accelerators to enable marketers and developers to accelerate project delivery through the use of a consistent starting point. XM Cloud also supports partners and customers building their templates and increasingly employing low-code and no-code features.
• Sitecore is also redoubling its efforts to improve personalization capabilities with machine learning and artificial intelligence (AI) technologies. Sitecore AI uses machine learning to enable real-time personalization of content and digital experiences, while Sitecore Cortex is an AI engine that can be used to help automate tasks, such as content tagging or personalization rule creation.
• Sitecore's DXP is highly scalable and can support organizations of all sizes, from small businesses to large enterprises. The platform is also highly flexible, allowing users to customize and extend it to meet their specific needs. Sitecore's extensive partner network also provides a wide range of pre-built integrations with third-party tools, including customer relationship management (CRM) systems, marketing automation platforms, and e-commerce platforms.

What Sitecore’s Doing Right

According to Gartner, Sitecore is a top choice for organizations that want to provide personalized, engaging digital experiences to their customers. Here's why:

Robust Feature Set

Sitecore offers an all-inclusive set of features for content management, customer data management, and personalization. Their DXP portfolio includes three clouds, each tailored to specific use cases, as well as additional products for search, CDP, and Content Hub. With Sitecore, you'll have everything you need to create exceptional digital experiences.

Established Market Presence

Sitecore has been in the market for a long time, with a large and dedicated community of users and partners. This means you can trust their proven, reliable solutions with a strong track record of success.

Composability and Flexibility

Sitecore understands that organizations want to build their digital experiences incrementally and flexibly, rather than all at once. That's why they focus on composability and supporting a modular, iterative approach. With Sitecore, you can create digital experiences on your own terms.

Customer Success and Support

Sitecore puts a strong emphasis on customer success. They offer a range of Sitecore Partners for onboarding, training, and support services to help organizations get the most out of their investment. With Sitecore, you'll have the resources you need to succeed.

Seamless Integrations

As organizations become more complex and diverse in their IT ecosystems, the need for seamless integrations with third-party systems has become increasingly important. Sitecore has demonstrated their commitment to supporting such integrations, including with third-party content management systems.

One of the ways they make this possible is through Sitecore Connect, a powerful hub for integration between Sitecore and third-party systems. With this tool, it is easy to connect and manage multiple tools and platforms, streamlining workflows and improving productivity.

Conclusion

In conclusion, Sitecore's inclusion as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms is a testament to the platform's strength and maturity as a company. Sitecore's focus on composability, cloud, personalization, and scalability, along with its extensive partner network, make it a strong choice for organizations looking to build and manage their digital experiences.

With its recent launch of XM Cloud, Sitecore is also making its DXP more accessible to organizations that prefer a SaaS delivery model. As the digital experience landscape continues to evolve, Sitecore is well-positioned to continue leading the way in DXP innovation.

If you would like to explore Sitecore XM Cloud for your organization, get in touch at [email protected].