The One Question You Should Ask Before Upgrading to XM Cloud

Thinking about moving to Sitecore XM Cloud from Sitecore XP or XM? Consider whether SaaS is right for your business first.

A Brief Intro to Sitecore XM Cloud

Sitecore XM Cloud is a cloud-native, agile SaaS CMS built on a composable architecture. You can purchase and use best-of-breed products or a fully integrated scalable platform to support your content, data, and customer needs as your business grows. This modern CMS combines easy-to-use content management and authoring for marketers with modern APIs and agile DevOps for developers.

Composable by nature, XM Cloud users can build the tech stack they need to achieve their goals—whether AI-driven omnichannel personalization or marketplace-ready commerce. Other features include enhanced analytics capabilities, improved personalization, and multi-site content architecture. Additionally, XM Cloud includes a modernized user interface and a variety of new and improved integrations with third-party services, making it an excellent solution for those looking to take their digital marketing to the next level.

For more XM Cloud info, I encourage you to read the following:

Is SaaS Right for Your Business?

The one big question you should ask before moving to XM Cloud is whether or not SaaS is important for future-proofing your business. SaaS can be an great option for businesses of all sizes, offering a cost-effective solution with minimal maintenance requirements. However, you should carefully consider the pros and cons of SaaS to ensure it's the right fit for your business needs and objectives. Choosing a reputable vendor with a good track record of reliability and customer service is also essential (*cough* Like Fishtank *cough*).

What Is SaaS?

Software-as-a-service (SaaS) is a cloud computing model in which software applications are hosted on a remote server and customers access them through a web browser, eliminating the need for customers to install and manage software on their own system.

SaaS solutions, such as XM Cloud, are often more cost-effective than traditional on-premise software and can provide benefits like rapid deployment, easy setup, and compatibility across multiple channels. Large organizations may benefit from its advanced features and scalability, while smaller organizations with limited digital marketing teams may find value in embedded marketing tools.

Additionally, SaaS solutions can help organizations with limited IT resources by managing the software platform and providing technical support services. (Want more info on the benefits of SaaS? Check out my Quick Guide to IaaS, PaaS, and SaaS.)

Is your organization ready for SaaS?

What Are the Benefits of Investing in SaaS?

Benefits of moving to a SaaS CMS like XM Cloud include:

  • A lower upfront cost than traditional on-premise software.
  • Rapid deployment, easy setup, and compatibility across multiple channels.
  • Integrated analytics, personalization, testing, and real-time analytics, providing organizations with the tools needed improve digital marketing initiatives.
  • High adoption rates, meaning that users can become familiar with the software quickly and easily.
  • Many SaaS solutions, XM Cloud included, are composable, meaning you only use (and pay for) the products you want and none of the ones you don't.

How To Determine if SaaS Is Right for Your Business

  • Clearly define your business and digital marketing objectives. In fact, if you still need to define them, stop reading this blog immediately and get to it. You need to know where you're going to get there.
  • Involve multiple stakeholders in your decision process (or at least consider their perspectives).
  • Elicit feedback from cross-functional departments.
  • Analyze the impact of your current digital marketing initiatives to determine gaps in your current offering.
  • Research, research research. This includes contacting third-party experts for clarification or direction if you need to. 

How To Tell When Your Business Is Ready for SaaS

A few key indicators your business is ready for SaaS implementation include: 

  • Your current IT infrastructure can support SaaS technology. Evaluate your organization's current networking capabilities, storage capacity, and security measures in place. You should also assess whether your current infrastructure can handle increased demand.
  • You have the budget and resources to make the upgrade. Of course, the budget and resources required can vary greatly depending on the size of your organization and the scope of the project.
  • Future-proofing your business includes investment in digital marketing tools, like personalized experiences and AI-powered decisioning, so you can deliver the best possible experience for your customers.
  • You've determined the SaaS solution's features and capabilities will allow your organization to reach your business and digital marketing objectives more quickly
  • Your competitors are already using SaaS. If the competition is continuously outperforming your business, it's probably time to make the switch to SaaS in order to maintain a competitive edge.

In Summary

Ultimately, deciding to move to a SaaS CMS product like XM Cloud requires careful consideration and may not be the right choice for every business. (Just because it exists doesn't mean it's the best option for your organization.) Like any difficult decision, clearly articulating your objectives will help steer you in the right direction. And if in doubt, give us a ring.

đź‘‹ Hey Sitecore Enthusiasts!

Sign up to our bi-weekly newsletter for a bite-sized curation of valuable insight from the Sitecore community.

What’s in it for you?

  • Stay up-to-date with the latest Sitecore news
  • New to Sitecore? Learn tips and tricks to help you navigate this powerful tool
  • Sitecore pro? Expand your skill set and discover troubleshooting tips
  • Browse open careers and opportunities
  • Get a chance to be featured in upcoming editions
  • Learn our secret handshake
  • And more!
Sitecore Snack a newsletter by Fishtank Consulting

Meet Robyn James

Content Marketing Strategist | Sitecore Strategy MVP


Robyn brings over ten years of experience crafting impactful content marketing and communications solutions for a number of high-profile brands. With diverse sector experience—including healthcare, energy, tourism, hospitality, and telecommunications—she has a deep knowledge set and the ability to easily adapt to differing industry needs.

Robyn is adept at blending data-driven research with a pragmatic approach to creativity, delivering results that inform audiences, change perceptions, or inspire action. In her spare time, she enjoys digital painting, reading, and being a pet mom to her fluffy brood of three.

Connect with Robyn