Sitecore XM Cloud is a cloud-native, agile SaaS CMS built on a composable architecture. You can purchase and use best-of-breed products or a fully integrated scalable platform to support your content, data, and customer needs as your business grows. This modern CMS combines easy-to-use content management and authoring for marketers with modern APIs and agile DevOps for developers.
Composable by nature, XM Cloud users can build the tech stack they need to achieve their goals—whether AI-driven omnichannel personalization or marketplace-ready commerce. Other features include enhanced analytics capabilities, improved personalization, and multi-site content architecture. Additionally, XM Cloud includes a modernized user interface and a variety of new and improved integrations with third-party services, making it an excellent solution for those looking to take their digital marketing to the next level.
For more XM Cloud info, I encourage you to read the following:
The one big question you should ask before moving to XM Cloud is whether or not SaaS is important for future-proofing your business. SaaS can be an great option for businesses of all sizes, offering a cost-effective solution with minimal maintenance requirements. However, you should carefully consider the pros and cons of SaaS to ensure it's the right fit for your business needs and objectives. Choosing a reputable vendor with a good track record of reliability and customer service is also essential (*cough* Like Fishtank *cough*).
Software-as-a-service (SaaS) is a cloud computing model in which software applications are hosted on a remote server and customers access them through a web browser, eliminating the need for customers to install and manage software on their own system.
SaaS solutions, such as XM Cloud, are often more cost-effective than traditional on-premise software and can provide benefits like rapid deployment, easy setup, and compatibility across multiple channels. Large organizations may benefit from its advanced features and scalability, while smaller organizations with limited digital marketing teams may find value in embedded marketing tools.
Additionally, SaaS solutions can help organizations with limited IT resources by managing the software platform and providing technical support services. (Want more info on the benefits of SaaS? Check out my Quick Guide to IaaS, PaaS, and SaaS.)
Benefits of moving to a SaaS CMS like XM Cloud include:
A few key indicators your business is ready for SaaS implementation include:
Ultimately, deciding to move to a SaaS CMS product like XM Cloud requires careful consideration and may not be the right choice for every business. (Just because it exists doesn't mean it's the best option for your organization.) Like any difficult decision, clearly articulating your objectives will help steer you in the right direction. And if in doubt, give us a ring.
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