10 Tips for a Successful Sitecore Content Hub DAM Migration

Set Yourself Up for a Successful Migration to Sitecore Content Hub 

Migrating to a new digital asset manager (DAM) can be a daunting task, but with the right approach, it can also be a great opportunity to streamline your content creation and management processes.

Sitecore Content Hub, in particular, offers a wide range of features that can help you improve your content management and deliver a better digital experience to your customers. Here are some tips and tricks to make your migration to Sitecore Content Hub as smooth as possible.

Sitecore Content Hub DAM

1. Plan Ahead

Before you start migrating your content, it's important to have a clear plan in place:

  • Assess your current content
  • Identify what needs to be migrated
  • Set up a timeline for the migration process
  • Talk to your internal stakeholders

This will help you avoid any last-minute surprises, keep everyone informed, and ensure that your content is migrated on time.

2. Clean Up Your Content

During the migration process, it's a good opportunity to review and clean up your existing content.

Get rid of any outdated or irrelevant content that is no longer needed, and make sure that the remaining content is organized and easy to find.

3. Define Your Content Structure and Schema

Sitecore Content Hub offers a wide range of content structure options, so it's important to decide on the best one for your organization.

Take the time to define your content structure, including the different types of content you'll be using, the metadata fields you need, and the taxonomies that will be used to organize your content.

4. Optimize Your Content for SEO

Sitecore Content Hub's SEO features are robust, it's important to optimize your content for search engines during the migration process. This includes:

  • Making sure that your content is well-structured
  • Creating custom schema if needed
  • Having relevant meta tags
  • Keywords that are relevant to your business

5. Test and Validate Your Content

Before you go live with your new Sitecore Content Hub, make sure to test and validate your content by:

  • Checking that all your content has been migrated correctly
  • Checking that all links and images are working
  • Checking that all metadata fields are accurate

6. Train Your Team and Promote the Adoption

Migrating to a new DAM can be a big change for your team, so it's important to provide them with the training they need to work with Sitecore Content Hub. You want to ensure that this includes:

  • Training your team on the new content structure
  • How to create and manage content
  • How to use the different features and tools that are available

You can reach out to your Sitecore Partner for dedicated training sessions as well.

7. Make Use of Sitecore Content Hub's Features

Sitecore Content Hub offers a wide range of features that can help you improve your content management and deliver a better digital experience to your customers. Take advantage of these features and use them to your advantage to make the most out of your migration.

8. Develop a Content Migration Strategy

Developing a content migration strategy is essential to ensure that the migration process is as smooth as possible. This includes identifying the amount of content that needs to be migrated, the order in which it will be migrated, and the methods that will be used to migrate it. This will help you to avoid any potential issues and ensure that the migration process is completed on time.

9. Leverage Sitecore Content Hub's API

Sitecore Content Hub offers a robust API that can be used to automate many of the migration tasks, such as content import and export, and metadata updates. This can save a lot of time and effort when migrating your content and makes the process more efficient.

10. Leave it to the Experts

Migrating to a new DAM can be a complex process, and it's important to have the right support in place. If you're not sure where to start or need additional help, consider working with a Sitecore Partner that has experience with Sitecore Content Hub migrations (like Fishtank). We can provide expert guidance, support, and best practices to ensure that your migration is successful.


By following these tips, you can make your migration to Sitecore Content Hub as smooth as possible. With effective planning, a good strategy, and some help from your experts, you'll be able to migrate your content to Sitecore Content Hub with minimal disruption to your business and maximum results.

To learn more or get started, send a message to [email protected].

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