An email marketing list (AKA mailing list) is a collection of email addresses that have been voluntarily shared by people who want to receive your company's marketing campaigns and messages. Mailing lists are an invaluable asset that allows marketers to:
In addition, mailing lists enable businesses to collect key customer data, which can be used to analyze and optimize the content of your campaigns for higher conversion rates and greater ROI.
In this blog, I’ll walk you through how to easily create an email list in Sitecore Send*, including the necessary steps to create a list, add members, and manage it.
*Sitecore Send acquired Moosend in 2021. The platforms are essentially the same, though Sitecore Send is geared toward enterprise users, and Moosend is available on a subscription basis.
To create a mailing list:
Hover over the Audience tab in the top navigation menu and select Email Lists.
Hover over the New button and select Email list from the drop-down.
Name your email list and click Create.
To add members to your list:
Remember, you can only send marketing email messages with active, specific consent from your subscribers.
The left sidebar menu includes the following tabs to manage your email list:
Now that your email list is set up, you can start collecting member information and creating segments to send targeted campaigns. Sitecore Send also offers a range of analytics and reporting tools to track the performance of your campaigns. With these tools, you can monitor the success of your campaigns and use the data to refine and optimize them for maximum engagement. Additionally, Sitecore Send offers customer support, so if you ever run into any issues, you can get help quickly.
That’s it! Happy list-making.
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