Create a Simple Subscription Form in Sitecore Send

Your quick guide to creating a basic form in Sitecore Send (Moosend).

What is Sitecore Send?

Sitecore Send (Moosend) is a powerful SaaS-based marketing automation and campaign management platform designed to help you create and manage highly personalized, data-driven campaigns. With Sitecore Send, you can easily segment and target your audience, design personalized emails, track the performance of your campaigns, and gain valuable insights into the performance of your campaigns.

What’s the difference between Sitecore Send and Moosend?

For the most part, not much. Sitecore acquired Moosend in 2021, and for the most part, Sitecore Send is often used synonymously with Moosend. The platform is branded as a Sitecore product for enterprise users, but internally, we use the basic Moosend branded version (and I am living for the little cow logo 🐮). 

How to Create a Basic Subscription Form in Sitecore Send

Forms are an invaluable marketing tool, providing an efficient and convenient way to collect user information, register for events, and subscribe to mailing lists.

To create a basic form in Sitecore Send, follow these steps:

Step 1: Create a new subscription form

  1. Hover over the Growth Tools tab in the top navigation bar and select Subscription Forms.

    1 - Basic Form In Moosend.png

  2. Click the New button at the top right from the Growth Tools page and select Subscription Form.

    2 - Basic Form In Moosend.png

  3. Next, choose the subscription form type from the pop-up. Use the circle buttons at the bottom of the pop-up to view the next page. There are six different types of subscription forms to choose from in Sitecore Send:

    • Pop-up
    • Inline
    • Floating bar
    • Floating box
    • Fullscreen
    • Promotional pop-up
    3 - Basic Form In Moosend.png

    Name your subscription form. This isn’t public, so don’t worry about using this label to keep your forms organized. Click Next.

Step 2: Design your subscription form

  1. Time to design your subscription form in Sitecore Send! Scroll to the bottom of the page and click on the Start designing button to use Form Designer. Select a template from the Template Library to work off of, or click on the arrow at the top left to design from a blank(ish) canvas.

    I find the design editor less intuitive than other email marketing platforms (like Mailchimp), so I suggest building off a template to save some time (and possibly aggravation).

    4 - Basic Form In Moosend.png

  2. Add or edit the layout and items of your subscription form based on your preferences. The Form Designer is made up of four main sections:

    • Top menu: enables you to switch between different modes.
    • Left pane: default pane used to edit the layout, add or remove items, or customize general settings.
    • Editing area/canvas: main workspace where you can edit and customize layouts and items.
    • Right pane: contains setting used to customize items or the layout.

    Form Designer - Basic Form in Sitecore Sen.png

    Select Proceed to Next Step from the top menu when you've finished designing. Note that this action (clicking the Proceed to Next Step button) formally saves your design. Your subscription forms are always autosaved, but the program is autosaving your draft, not the final form (this is only truly relevant if you’re editing a published form). You can also hover over the Proceed to Next Step button to save your form as a template.

    6 - Basic Form In Moosend.png

Step 3: Define the visibility settings of your subscription form

Visibility settings vary based on the type of subscription form you’re using. For example, if you’re working on a pop-up form, you will need to set the time that needs to have passed before a returning or first-time visitor sees your form.

The image below shows the visibility settings of an inline form. In this instance, the snippet must be copied and pasted into the component where you want it to be displayed.

7 - Basic Form In Moosend Sitecore Send.png

Step 4: Set conditional rules for showing or hiding your form

If you’d like, you can set conditional rules for displaying or hiding your form to maximize its effectiveness. You can create rules based on the following:

  • URL path
  • Cookie
  • Country
  • Device Type
  • Operating System

Step 5: Publish your form

Your subscription form can be automatically published on your website or on an active landing page in Sitecore Send. To do so, toggle the switch to Yes under the Publish on your site heading. (Note: your website must be connected to your account and verified.)

You also have the option to either embed or link your form to external platforms if needed.

8 - Basic Form In Moosend Sitecore Send.png

Step 6: Review your subscription form summary

Before pressing Publish, review your form’s design, visibility, and publishing settings. Any missing information is marked with a red X (instead of green checkmarks).

9 - Basic Form In Moosend Sitecore Send.png

Congrats on creating your first form!

For a complete walk-through:

👋 Hey Sitecore Enthusiasts!

Sign up to our bi-weekly newsletter for a bite-sized curation of valuable insight from the Sitecore community.

What’s in it for you?

  • Stay up-to-date with the latest Sitecore news
  • New to Sitecore? Learn tips and tricks to help you navigate this powerful tool
  • Sitecore pro? Expand your skill set and discover troubleshooting tips
  • Browse open careers and opportunities
  • Get a chance to be featured in upcoming editions
  • Learn our secret handshake
  • And more!
Sitecore Snack a newsletter by Fishtank Consulting

Meet Robyn James

Content Marketing Strategist | Sitecore Strategy MVP


Robyn brings over ten years of experience crafting impactful content marketing and communications solutions for a number of high-profile brands. With diverse sector experience—including healthcare, energy, tourism, hospitality, and telecommunications—she has a deep knowledge set and the ability to easily adapt to differing industry needs.

Robyn is adept at blending data-driven research with a pragmatic approach to creativity, delivering results that inform audiences, change perceptions, or inspire action. In her spare time, she enjoys digital painting, reading, and being a pet mom to her fluffy brood of three.

Connect with Robyn