You might have checked out Experience Analytics in Sitecore and seen an option for tracking Downloads under Behaviour and then Assets. However, without configuring anything, this area will be empty and say “No data to display”.
In this blog I’m going to show you how you can set up tracking downloads in Sitecore, so that they appear in Experience Analytics for you to track and review.
Before we get started, let's look at some reasons why you should be tracking content downloads on your site.
Why You Should Track Downloads
Tracking how users interact with your website is important for understanding more about your customers and prospects, and how they receive your content.
If little to no visitors are downloading your content, that can tell you a lot about your audience, as well as how engaging the content itself is, and allow you to adjust your content accordingly.
It also means that you can see where you should focus your efforts, so you can spend more time on content that’s more engaging and gives you a return on investment.
Associating Files With The Download Goal
From the Sitecore launchpad, click Media Library.
In the content tree, select the PDF item you’d like to track downloads of.
In the top navigation bar, select Analyze, and then Attributes.
Click Events, and select Download.
Click OK, then remember to Save and Publish.
Reviewing Results
To review the results, from the Sitecore launchpad, click Experience Analytics.
In Experience Analytics, expand Behaviour in the menu on the left side, and then Assets.
Click Downloads to see the report on the right.
Wrap Up
I hope this blog was useful. If you have any other questions about Experience Analytics or other Events in Sitecore, please give me a shout on Twitter or LinkedIn. I would love to help!
