Top 3 Landing Page Tips

Learn how to develop engaging landing pages that convert.


Landing pages are critically important to the success of online businesses, as they are the first point of contact for potential customers. When properly crafted, they can convert visitors into customers and ultimately lead to higher levels of success. This blog post will discuss the best practices for developing landing pages, as well as what to consider to draw in visitors and convert them into customers. 

Top 3 Tips For Creating Landing Pages

Know Your Audience

When developing a landing page, it is important to consider who will be visiting the page. Knowing the target audience is key to ensuring that the page is tailored to their needs and preferences. Think about what factors will appeal to the audience and make sure that the page reflects those elements. Take the time to research and understand the audience that the page is aimed at and ensure that the content and design of the page will be of interest.

Use Engaging Visuals

Using visuals can help to make a landing page much more engaging and visually appealing. High-quality images, videos, and infographics can work to draw visitors in and keep them on the page longer. Select visuals that are relevant to the page’s content and that do not detract from the overall message, but instead, help to convey it.

A/B Testing

A/B testing is an essential part of the landing page development process. This involves creating two versions of the landing page and testing them against each other to determine which one performs better. By utilizing A/B testing, businesses can optimize the page, refining and improving it until it is the most effective in converting visitors into customers.

Other Considerations

  • Use a benefit-focused headline
  • Showcase the value
  • Use compelling, concise, and clean copy (and don't forget to spellcheck!)
  • Add a clear call to action
  • Make sure you only use high-quality images
  • Streamlined conversion and only a primary CTA
  • Test your page to see that it performs well on all browsers and devices
  • Leverage search engine optimization


Creating a successful landing page involves much more than just a few clicks. It requires careful planning, consideration of the audience, and the implementation of optimization techniques. By following the best practices for developing landing pages, businesses can ensure that their page is successful and that it fulfills its purpose of converting visitors into customers. Taking the time to research and understand the target audience and using engaging visuals, as well as utilizing A/B testing, are all key to creating a successful landing page.

👋 Hey Sitecore Enthusiasts!

Sign up to our bi-weekly newsletter for a bite-sized curation of valuable insight from the Sitecore community.

What’s in it for you?

  • Stay up-to-date with the latest Sitecore news
  • New to Sitecore? Learn tips and tricks to help you navigate this powerful tool
  • Sitecore pro? Expand your skill set and discover troubleshooting tips
  • Browse open careers and opportunities
  • Get a chance to be featured in upcoming editions
  • Learn our secret handshake
  • And more!
Sitecore Snack a newsletter by Fishtank Consulting