Fishtank Consulting's Sitecore Experts Named Sitecore's Most Valuable Professionals 2021

Two of Fishtank’s Sitecore experts are formally recognized for their dedication to the Sitecore community

We are proud to announced that two of our Sitecore experts, Dan Cruickshank, President and Natalie Mankowski, Marketing Manager have been named 2021 Most Valuable Professionals (MVPs) by Sitecore®, the global leader in digital experience management software.

Natalie is being honoured among only 33 Strategy MVPs worldwide for the first time, and Dan is being honoured among only 81 Ambassador MVPs worldwide for the eighth consecutive year.

The Sitecore MVP distinction is awarded only to the best leaders in the Sitecore community, who are masters of the platform and are passionate about sharing their knowledge with other Sitecore users.

The 2021 MVP program draws from a community of 12,000 certified developers and over 20,000 active participants. This year’s 284 MVPs contributed invaluable knowledge to the community in 2020 and demonstrated true mastery of the Sitecore platform to support partners, customers, and prospects.

Our mission at Fishtank Consulting is to ensure all Sitecore users are getting the most out of the platform, so contributing meaningfully to the Sitecore community is high on our priority list.

"It's my mission to help businesses get the most out of Sitecore's powerful marketing features, so they can reach their marketing and business goals,”  Sitecore Strategy MVP winner Natalie Mankowski said.

“As with all powerful technologies, Sitecore can be intimidating for some marketers. The focus of my contributions is to help all marketers feel confident running successful Sitecore campaigns that provide results and utilize Sitecore's marketing features to their full potential."

Having 2 Sitecore MVPs lead Fishtank Consulting means that our clients are always receiving unique knowledge and expertise to get the most out of Sitecore. We have experts across the board from development to marketing, ensuring all clients achieve their goals successfully.

“The 2021 Sitecore MVPs consist of stellar individuals who demonstrated incredible commitment to the Sitecore community during a challenging year which didn’t allow for in-person engagement,”  said Tom De Ridder, CTO of Sitecore.

“The 284 MVPs stepped up to the plate to bring critical knowledge and insights for the greater community through virtual channels. We are especially pleased to celebrate this group in the program’s 15th year.”

More information can be found about the MVP Program on the Sitecore MVP site.

Contact: [email protected]

Connect with our MVPs on LinkedIn or Twitter:

Dan Cruickshank


Natalie Mankowski