Creating A Newsletter Campaign With Moosend
Email newsletter campaigns are an important method of regular communication with your customers and subscribers. Its an opportunity to email your contacts with regular updates about your business, products, and services. Not only can regular communications build more trust with your subscribers, but it can also:
- Build brand awareness
- Generate leads
- Educate potential leads
- Measure level of interest from prospects
Newsletters are an effective digital marketing tool to deliver unique and targeted messages to your customers. With a proper segmented customer base, you can achieve better conversion and high click-through rates.
If you’re new to creating newsletters or looking to try it using the Moosend platform, today is your lucky day. In this blog we will cover the following:
- How to design a newsletter campaign in Moosend
- Solutions to create and send your newsletter
- How to create templates with useful examples
We will cover a step-by-step guide on how to create a newsletter campaign in Moosend, complete with examples and how to create a template.
How To Create a Newsletter In Moosend
Whether you have a large email list or a small but mighty audience, this Moosend newsletter guide will help you. Let’s begin with this checklist to build a newsletter in Moosend.
Log Into Moosend
Let’s start by signing into our Moosend. To begin our new campaign, click the + symbol at the top of your Moosend dashboard. A dropdown menu will appear and we want to select New campaign.
Campaign Basic Settings
A dialog box to create a new campaign will appear and in this blog we will want to select the Regular option.
This regular campaign option will prompt a series of settings we will need to outline. The five different steps of the campaign’s Basic Settings are as follows:
- Set basic settings
- Choose email list
- Design
- Schedule delivery
- Preview
Set Basic Settings
Let’s outline the following details in the basic settings step of our Moosend newsletter campaign along with the definitions of each element.
Moosend Basic Setting Element | Description |
---|---|
Campaign type | HTML or Plain Text |
Campaign name | The name of your campaign, don’t worry your receivers can’t see this. |
Subject line | The first thing your recipients will see, next to the “from” name on your email. |
Preview text | This text is displayed to the right of your subject line. This is an opportunity to add a succinct message to capture your subscriber’s attention. |
”From” name / email address | This is the name and email address your recipients will see in their inbox, make sure to use something recognizable and on brand! |
Reply to | This is the email address that replies from your subscribers from this campaign will go. |
Send confirmation to | This is the email that a confirmation will be sent to once the Moosend campaign is delivered. |
Track your campaign with Google Analytics | Choose to enable this option if you want to track the traffic from this campaign to your website using Google Analytics (ensure you have you have Google Analytics configured on your site to use this feature). |
Track your campaign revenue | Choose to enable this option if you want to track your view and orders from the campaign. |
Here is a screenshot from Moosend outline how the “from” name, subject line, and preview text will be displayed in gmail.
Once you have outlined all of these elements in the basic settings of the campaign, click Next to continue to the choosing the email list.
Choose Email List
The next thing to do after outlining all the basic settings of your Moosend newsletter campaign. Here we will select the email list we want to send our email newsletter to.
If you want to learn more about Moosend Email Lists, read our blog here.
Design
Once we have indicated our list of subscribers we get to get our creative juices flowing and design our email newsletter.
Here is the Moosend template library where we can choose a beautifully predesigned newsletter templates or create our own from scratch.
Click Use template on the design you like the best, or select Create from scratch if you want to design it yourself.
Check out our blog for how to create a newsletter from scratch.
Schedule Delivery
Preview
Choose A Templated Email Newsletter