Tourism Saskatchewan is a Treasury Board Crown Corporation that promotes Saskatchewan as a tourism destination through marketing and the development of sustainable and culturally diverse tourism experiences.
While Tourism Saskatchewan focuses mainly on promoting the province to visitors, they also provide education and training, support and other resources to the five industries that make up the Saskatchewan tourism sector: Accommodation, food and beverage, travel services, transportation, and recreation and entertainment.
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To help promote hunting and fishing outfitters, Fishtank developed an outfitter search solution and website search engine on the Tourism Saskatchewan Hunt and Fish website that allows tourists, anglers and hunters to easily find hunting and fishing outfitters in Saskatchewan, while also promoting Saskatchewan businesses.
Fishtank integrated the search solution with TripAdvisor to display TripAdvisor traveler ratings for each search result and allow visitors to filter and sort by TripAdvisor ratings. This allows visitors to compare outfitters based on their ratings all without leaving the website.
Outfitters in the outfitter search engine are labelled by their outfitter type with a fish or hunt icon, as well as a description, TripAdvisor rating and a display image. Search results are labelled accurately by their content type and a description so visitors can see what type of content each result is before clicking on it, and content is also able to be filtered by relevance or date.
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