Inventor of the original SMART Board, SMART Technologies is an award-winning leader in providing collaboration software & interactive display technology.
SMART’s technology empowers teachers, students and teams to learn and collaborate in innovative ways, improve their learning outcomes and move businesses forward.
We only use industry leading technologies to build high performing solutions.
While SMART saw success with their previous event foot traffic, they wanted to attract more decision makers to their event booths. To help SMART reach this goal and also improve the attendance of SMART’s hosted events, speeches and demonstrations, Fishtank created an omni-channel content strategy that specifically targets decision makers, and promotes SMART’s event attendance and products.
To increase SMART’s event landing page traffic, Fishtank analyzed SMART’s buyer personas, conducted keyword research and audited their existing content to create an actionable optimization plan. We then wrote copy for blog articles that were optimized for ideal and high search volume keywords to attract SMART’s buyer personas to their event landing pages using organic channels, and funnel them to a conversion.