Sam Edelman logo
Success Story

Sam Edelman

An iconic American footwear company.

A Sitecore and Coveo audit, maintenance projects and support work for and

Sam Edelman

Sam Edelman is an iconic American footwear company and lifestyle brand owned by Caleres. Sam Edelman has been a dominant force in fashion, and has made an impact on some of the most renowned contemporary footwear brands throughout the past 40 years.


  • Apparel
  • Fashion
  • Clothing & footwear
  • Ecommerce


We only use industry leading technologies to build high performing solutions.

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Sitecore XC

Sitecore experience commerce support

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Coveo for Sitecore

Coveo support

Screenshots of the Sam Edelman website on multiple devices

Comprehensive Digital Audit

We levelled-up Sam Edelman’s online experience with a comprehensive Sitecore audit and review of their digital goals across their websites. We audited the current state of their website and environment, their site performance and lead generation process. Then we identified areas for improvement and pain points, and set an action plan in place to resolve any issues and achieve their goals.

Screenshots of the Sam Edelman website on multiple iPads

Screenshots of the Sam Edelman website on multiple devices

Improved Performance

Website performance is especially important for ecommerce sites. A surge of traffic or transactions can be lethal if you aren’t prepared for it, and milliseconds matter when it comes to converting customers. We helped Sam Edelman improve their website performance and conversion rates through a comprehensive site performance review and optimization project.

Screenshots of the Sam Edelman website on multiple devices

Sitecore & Coveo Support

Fishtank provided Sam Edelman with expert Sitecore and Coveo support that included content authoring and updating the site, and also ensured they were set up with best-practices in code, infrastructure and deployments to keep everything running smoothly and performing at a high-level.


Improved user experiences with a high performing site.

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Audit & Goal Setting

Website performance and lead generation audit and action plan.

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Enhanced Site Performance

Improved conversion rates through enhanced site performance and optimization.

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Sitecore & Coveo Support

Expert Sitecore and Coveo development and content authoring support.

Related solutions

See what else we have to offer.

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Search for eCommerce

Create personalized shopping experiences with relevant product recommendations.

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Sitecore Support

Maintenance and urgent support work.

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Content Strategy

Convert at every stage of the buying cycle.

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