Sam Edelman is an iconic American footwear company and lifestyle brand owned by Caleres. Sam Edelman has been a dominant force in fashion, and has made an impact on some of the most renowned contemporary footwear brands throughout the past 40 years.
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Sam Edelman’s levelled-up online experience with a comprehensive Sitecore audit and review of their digital goals across their websites. Areas for improvement and pain points were identified and an action plan set in place to resolve any issues and achieve their goals.
Website performance is especially important for e-commerce sites. A surge of traffic or transactions can be lethal if you aren’t prepared for it, and milliseconds matter when it comes to converting customers. Sam Edelman improved their website performance and conversion rates through a comprehensive site performance review and optimization project.
Fishtank provided Sam Edelman with expert Sitecore and Coveo support that included content authoring and updating the site, and also ensured they were set up with best-practices in code, infrastructure and deployments to keep everything running smoothly and performing at a high-level.
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Create personalized shopping experiences with relevant product recommendations.
Maintenance and urgent support work.
Convert at every stage of the buying cycle.
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