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Success Story

Sam Edelman

An iconic American footwear company.

Improved user experiences with high-performing sites on and

Sam Edelman

Sam Edelman is an iconic American footwear company and lifestyle brand owned by Caleres. Sam Edelman has been a dominant force in fashion, and has made an impact on some of the most renowned contemporary footwear brands throughout the past 40 years.


  • Apparel
  • Fashion
  • Clothing & footwear
  • Ecommerce


We only use industry leading technologies to build high performing solutions.

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Sitecore XC

Sitecore experience commerce support

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Coveo for Sitecore

Coveo support

Screenshots of the Sam Edelman website on multiple devices

Comprehensive Digital Audit

Sam Edelman’s levelled-up online experience with a comprehensive Sitecore audit and review of their digital goals across their websites. Areas for improvement and pain points were identified and an action plan set in place to resolve any issues and achieve their goals.

Screenshots of the Sam Edelman website on multiple iPads

Screenshots of the Sam Edelman website on multiple devices

Improved Performance

Website performance is especially important for e-commerce sites. A surge of traffic or transactions can be lethal if you aren’t prepared for it, and milliseconds matter when it comes to converting customers. Sam Edelman improved their website performance and conversion rates through a comprehensive site performance review and optimization project.

Screenshots of the Sam Edelman website on multiple devices

Sitecore & Coveo Support

Fishtank provided Sam Edelman with expert Sitecore and Coveo support that included content authoring and updating the site, and also ensured they were set up with best-practices in code, infrastructure and deployments to keep everything running smoothly and performing at a high-level.

Related solutions

See what else we have to offer.

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Search for eCommerce

Create personalized shopping experiences with relevant product recommendations.

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Sitecore Support

Maintenance and urgent support work.

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Content Strategy

Convert at every stage of the buying cycle.

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