Founded in 1947, Milliman is an independent risk management, benefits and technology firm with offices in major cities around the globe. Milliman offers expert guidance and advanced technology solutions to empower leading insurers, healthcare organizations and employers to protect people’s health and wellbeing.
Serving the full spectrum of business, financial, government, union, education, and nonprofit organizations, Milliman works with clients to improve healthcare systems, manage emerging risks, and advance financial security.
We only use industry leading technologies to build high performing solutions.
Fishtank is Milliman’s strategic digital marketing arm and we operate as an extension of Milliman’s marketing team. We help Milliman achieve their digital marketing goals through expert consulting, strategy creation, digital channel and technology leverage, and metric measurement and optimization.
We help Milliman drive more organic traffic to their websites with comprehensive SEO strategies and optimization. Our projects include technical SEO audits, keyword research, optimization and periodic reporting, to ensure Milliman are achieving their SEO goals. We helped Milliman go from not appearing in search results for their dream keywords to taking out the number one spot in just a few weeks!
To ensure Milliman’s digital assets are meeting business and user needs in an efficient way, we measure and monitor how they're performing so they can maximize their goal completion across all their channels. This includes creating complex tags that track specific activities on their websites, managing analytics and tag manager accounts, creating Google Data Studio dashboards to display metrics in a stakeholder friendly way, and monitoring their Google Search Console accounts.
Milliman’s internal stakeholders need to have eyes on metrics that can inform them to make the right decisions about their audiences and how they engage with Milliman’s digital assets. We've built a number of Google Data Studio custom dashboards that track the performance of Milliman’s digital assets and campaigns, and only display metrics that are important to them. This enables their stakeholders to have eyes on the data they need to make decisions, without the stress of navigating inside their analytics platforms.
Digital marketing strategies, SEO and analytics management to help Milliman achieve their marketing goals.
See what else we have to offer.
Convert at every stage of the buying cycle.
Display relevant and targeted content to your website visitors.
Display relevant and targeted content to your website visitors
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