Success Story

Enbridge

North America's leading energy company.

Website redevelopment and a digital transformation that promotes Enbridge as a leader in energy literacy.

Meet Enbridge

A Thomson Reuters Top 100 Global Energy leader, Enbridge is a leading energy delivery company in North America. Enbridge moves 25% of the crude oil produced in North America & operates North America's third largest natural gas utility.

Enbridge was also an early investor in renewable energy, and has a growing offshore wind portfolio.

Industries

Energy
Utilities
Oil & gas
Renewable energy

Technology

We only use industry leading technologies to build high performing solutions.

Sitecore

Complete website redevelopment on Sitecore 8.2

Coveo

Coveo for Sitecore

Screenshots of the Enbridge.com website on multiple devices

A More Effective Digital Channel

Enbridge needed a more effective digital channel to increase transparency, provide more open and approachable content, build engagement efforts online and position itself as a leader in energy literacy. Fishtank used Sitecore XP to level-up the digital experience on enbridge.com (and 30 other Enbridge sites). We gave it a fresh new look, improved IA, responsive design, and dynamic, visually driven and relevant content in multiple language versions.

Screenshot of the Enbridge.com website on an iPad

Sitecore Personalization Implementation

Fishtank implemented Sitecore's latest personalization features to customize the experience for every user, every time they visited the site. This gave Enbridge the ability to target users with personalized content based on factors such as persona relevance, locations, actions and campaigns, giving each visitor a completely unique and tailored experience.

Screenshot of the Enbridge.com website on a Macbook

A.I. Relevancy Engine

Fishtank implemented a customized A.I. relevancy engine, powered by Coveo, to populate relevant content on the homepage, landing pages, search pages, 404 pages and more. The relevancy engine serves visitors personalized content depending on their location, actions on the website and campaigns.

View Case Study

Screenshots of the Enbridge.com website on multiple iPads

Interactive & Personalized Geo-Targeting Map

Fishtank developed an interactive map that highlights content relevant to the viewer’s immediate location. The map shows Enbridge’s infrastructure, projects, community investments and stories across pipelines, fractionations, service territories, terminals, processing plants, storage, rails, wild and solar assets, power transmissions and more.

Screenshots of the Enbridge.com website on a Macbook

A Better Authoring Experience

With a large number of sites to manage (over 30), a fast and easy authoring experience is paramount for Enbridge. We redeveloped their authoring experience, components and digital toolkit so Enbridge marketers can build landing pages and micro-sites with ease, and without any involvement from their IT team or Fishtank. We also gave Enbridge’s developers and marketers training to hit the ground running.

Screenshots of the Enbridge.com website on multiple iPhones

Digitization Of Reports To Increase Stakeholder Engagement

Part of the digital transformation included digitizing Enbridge’s reporting dashboards and annual reports (including the CSR annual reports on Sitecore) to allow better accessibility for all stakeholders. A PowerBI integration and redevelopment of their reporting dashboard allows their team to display data and analyze trends in ways they previously weren’t able to.

Ongoing Support, Maintenance & Consultation

Fishtank provides Enbridge with expert Sitecore support, maintenance and consultation when needed, to ensure they’re set up with best-practices, achieve their digital goals and keep everything performing at a high-level and running smoothly.