Enbridge Gas is Canada’s largest natural gas storage, transmission and distribution company who is leading the transition towards a lower-carbon future. Enbridge Gas is over 170 years old and has over 170 years of history, providing an affordable energy choice for 3.8 million residents and businesses.
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To help Enbridge Gas reach their environmental goals, including achieving net-zero greenhouse gas emissions by 2050, Fishtank created lead generation marketing funnels and campaigns. These included a highly successful Smart Energy Savings campaign that promotes energy saving programs for homes and helps customers book energy audits.
Fishtank developed a website (then https://enbridgesmartsavings.com/), and high conversion form that was used as the landing site for the highly successful Smart Energy Savings campaign and other energy conservation initiatives for homeowners and businesses. The website was advertised on a number of channels including T.V. and radio in Ontario and led to a high conversion rate.
Fishtank built landing pages for each industrial sector, commercial sector and for business partners. The pages contained information about the free programs and services available to each business and aimed to help businesses save energy, cut operating costs, reduce carbon emissions and improve their bottom line. Fishtank also developed success stories that promote businesses that have reduced their energy consumption.
To help businesses and consumers evaluate their energy usage and promote saving energy, the website featured calculators and energy assessment audit tools, so users can calculate how much would save by making changes to their usage or implementing energy saving measures.
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