The Alberta Securities Commission (ASC) is the regulatory body of administering Alberta's securities laws. They aim to protect investors from misleading or fraudulent practices and to keep the capital market fair and efficient.
The ASC ensures that anyone who sells securities in Alberta is registered and follows laws and professional standards, and that all investors have accurate, timely information to base their investment decisions on.
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With their website previously hosted on SharePoint, the ASC needed a new CMS that better supports their content management process and allows them to use the latest digital marketing features. Sitecore was chosen and Fishtank migrated the ASC from SharePoint to Sitecore 9.02.
Fishtank transformed the ASC's outdated and hard to navigate site to a more modern, yet still professional mobile friendly website. The new site has a better CX and improved branding, that makes it easy for visitors to navigate, locate and access regulatory documents.
The ASC website provides a large amount of up-to-date information about Alberta’s securities rules and orders. To help visitors locate the documentation they're after, Fishtank implemented an A.I. driven Coveo search solution that indexes content across the ASC's multiple websites, serving visitors relevant content in record time.
To help protect investors from fraud, Fishtank developed a complaints form and complaints form process, so visitors can easily and securely file a complaint about a securities law breach.
A digital platform that facilitates the fulfilment of the ASC's mission.
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