Success Story

American Dental Association (ADA)

America’s leading oral health association.

A Coveo for Sitecore implementation that automates content authoring and page creation with the click of a button (literally!), and uses A.I. to display the best content.

The American Dental Association has been powering the dentistry profession in the United States for 160 years, with over 165,000 members.

ADA promotes dentistry by supporting professionals and ensuring all member dentists have what they need to succeed. They are also strong advocates for public health, including combating the opioid crisis and fighting oral cancer.

Industries

Dental
Not-for-profit

Technology

We only use industry leading technologies to build high performing solutions.

Coveo Cloud

Coveo Cloud upgrade & Coveo for Sitecore implementation

Sitecore

Development of custom web pages & Sitecore support

Screenshots of the American Dental Association website

A.I. Content Authoring & Page Creation

To save ADA’s marketing team time that was spent manually authoring content on landing pages, Fishtank implemented A.I. relevancy solution, Coveo, to automatically populate landing pages based on relevant content. In Sitecore, the ADA marketing team can search for a term such as ‘toothpaste’ to have a landing page automatically created and populated with relevant content. This allows ADA to create topic specific landing pages on the fly, featuring articles, white papers, podcasts, videos and sponsored content.

Revenue Driving Web Pages

Fishtank developed a series of Sitecore web pages that use Coveo to display custom, dynamic content on specific subjects. These pages enable ADA to automatically drive revenue from native advertising or advertorial content. The pages include ADA News, JADA, JADA Plus and New Dentist News.

Sitecore Support

Fishtank provides American Dental Association with expert Sitecore support alongside their development team to ensure they keep everything running smoothly and performing at a high-level.