American Dental Association
Success Story

American Dental Association (ADA)

America’s leading oral health association.

Using A.I. to display the best content and automate content authoring + page creation.

American Dental Association (ADA)

The American Dental Association has been powering the dentistry profession in the United States for 160 years, with over 165,000 members.

ADA promotes dentistry by supporting professionals and ensuring all member dentists have what they need to succeed. They are also strong advocates for public health, including combating the opioid crisis and fighting oral cancer.


  • Dental
  • Not-for-profit


We only use industry leading technologies to build high performing solutions.

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Coveo Cloud

Coveo Cloud upgrade & Coveo for Sitecore implementation

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Development of custom web pages & Sitecore support

Screenshots of the American Dental Association website

A.I. Content Authoring & Page Creation

ADA’s marketing team saves time by automatically populating landing pages based on relevant content using the A.I. relevancy solution, Coveo. In Sitecore, the ADA marketing team can search for a term such as ‘toothpaste’ to have a landing page automatically created and populated with relevant content. This allows ADA to create topic specific landing pages on the fly, featuring articles, white papers, podcasts, videos and sponsored content.

Screenshots of the American Dental Association website

Sponsored Content Auto-Placement

ADA needed a way to showcase sponsored content on pages while having it look similar to existing content. Coveo automatically chooses relevant sponsored content to show on pages, so their marketing team doesn’t even have to lift a finger.

Screenshots of the American Dental Association website

Screenshots of the American Dental Association website

Revenue Driving Web Pages

ADA uses Coveo to display custom, dynamic content on specific subject pages. These pages enable ADA to automatically drive revenue from native advertising or advertorial content. The pages include ADA News, JADA, JADA Plus and New Dentist News.

Screenshots of the American Dental Association website

Sitecore Support

American Dental Association has Fishtank expert Sitecore support alongside their development team to ensure they keep everything high-performing and running smoothly.

Related solutions

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