The American Dental Association has been powering the dentistry profession in the United States for 160 years, with over 165,000 members.
ADA promotes dentistry by supporting professionals and ensuring all member dentists have what they need to succeed. They are also strong advocates for public health, including combating the opioid crisis and fighting oral cancer.
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To save ADA’s marketing team time that was spent manually authoring content on landing pages, Fishtank implemented A.I. relevancy solution, Coveo, to automatically populate landing pages based on relevant content. In Sitecore, the ADA marketing team can search for a term such as ‘toothpaste’ to have a landing page automatically created and populated with relevant content. This allows ADA to create topic specific landing pages on the fly, featuring articles, white papers, podcasts, videos and sponsored content.
ADA needed a way to showcase sponsored content on pages, while having it look similar to existing content. Fishtank achieved this for ADA using Coveo. Coveo automatically chooses relevant sponsored content to show on pages, so their marketing team doesn’t even have to lift a finger.
Fishtank developed a series of Sitecore web pages that use Coveo to display custom, dynamic content on specific subjects. These pages enable ADA to automatically drive revenue from native advertising or advertorial content. The pages include ADA News, JADA, JADA Plus and New Dentist News.
Fishtank provides American Dental Association with expert Sitecore support alongside their development team to ensure they keep everything running smoothly and performing at a high-level.
Implementation of Coveo's A.I. relevancy tool to automatically populate landing pages based on relevant content.
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