Boxever/Sitecore CDP: Everything You Need To Know

April 7, 2021

Sitecore Acquires Boxever

On March 3rd 2021, Sitecore announced that it was acquiring customer data platform Boxever, an acquisition that was completed on March 18th 2021.

The media release that Sitecore sent out about the acquisition mentioned some interesting details about Boxever:

  • Gives you a 360 degree view of your customers
  • Offers advanced segmentation
  • Has real-time decisioning and experimentation
  • Acts as your organization’s marketing brain

Boxever Fast Facts

  • First SaaS-based Digital Experience Platform
  • Consists of a customer data platform (CDP), decisioning & experimentation capabilities
  • Will be rebranded to Sitecore CDP
  • Cloud-based solution
  • Can be accessed via open web based APIs
  • Able to be implemented as part of any technology stack
  • 9 years old
  • Mission: Connecting brands to consumers via digital experiences

If you think it sounds pretty similar to Sitecore XP, you’re not alone. I thought the same and was very keen to learn more about it, and whether or not it would replace Sitecore XP, or work together with it.