Sitecore Symposium 2024: Everything You Need to Know

What to know for Sitecore’s biggest event of the year in Nashville

Time to Get Excited!

We're almost six months away from the 2024 Sitecore Symposium. We at Fishtank are eager to gather all the information you might need if you're thinking about attending the symposium or you don’t even know what it is. Although we're still more than six months away and not all details are available yet, keep an eye on this blog. We'll share updates as soon as we get them. It's shaping up to be an exciting event this year, so it's time to start getting excited!

For those new to the Sitecore Symposium, we've prepared a bunch of information below to help you get a feel for what to expect. Another fantastic resource for more details is the Sitecore Symposium website itself. Plus, if you're interested in experiencing any of the past symposiums again, you can find them on the Symposium Online site.

The Sitecore Symposium 2024

What is Sitecore Symposium

The Sitecore Symposium is a top event put on by Sitecore, a leading company in making software for digital experience management. This conference brings together experts, marketers, developers, IT professionals, and Sitecore users from all over the world to learn about the latest in digital marketing, managing content, and technologies for customer experience.

At the Symposium, participants get to:

  • Learn From Leaders: Hear from Sitecore's top people, industry leaders, and inspiring speakers about new trends, technology, and the future of digital platforms. There will also be a celebrity keynote speaker.
  • Dive Into Detailed Sessions: Join in-depth talks, hands-on workshops, and sessions on a variety of topics like how to use Sitecore's tools, marketing strategies, making customer experiences better, and applying AI and machine learning.
  • Meet and Chat: There are plenty of chances to meet others, talk with Sitecore partners, and share ideas. It's a great place to learn from each other and work together.
  • See New Stuff: Find out about the latest products, features, and tools from Sitecore and its partners. These showcases give a first look at new technologies that can help improve digital strategies.
  • Get Practical Tips: Whether you work in marketing, development, or IT, the Symposium provides useful knowledge and insights you can use to make your organization's digital strategy better, create amazing customer experiences, and achieve better results.

Sitecore Symposium Event Details

When October 15-18, 2024
Where Nashville, Tennessee
Venue Gaylord Opryland Resort & Convention Center

Sitecore Symposium 2024 Pricing

For this year's Symposium there are four categories of ticket pricing, Super Early Bird, Early Bird, Advanced, and Regular/Onsite, There are also some different discounts that apply to education, government, and non-profit workers, along with some group deals. Check out the tables below to see all the different prices and if you qualify for any discounted rates.

General Pass Pricing
Ticket Category Super Early Bird Early Bird Advanced Regular/Onsite
Price $1,349 $1,549 $1,849 $2,049
Available From June 18 - 30, 2024 July 1 - August 16, 2024 August 17 - September 30, 2024 October 1 - End of Event

Available Discounts
Available to Education, Government, & Non-Profit Groups of 10+ Groups of 5 - 9
Details If you have a .edu, .gov, or .org employee email address, you can qualify to receive an extra $200 off your general conference pass. Plan to register together with 10+ colleagues and receive an extra $150 off each pass. Plan to register together with five to nine colleagues and receive an extra $100 off each pass.
Discount $200 Off $150 Off $100 Off
Applies to Early Bird, Advanced, and Regular/Onsite Early Bird, Advanced, and Regular/Onsite Early Bird, Advanced, and Regular/Onsite

What's Included With Your Pass

There are a lot of different benefits you receive by purchasing your ticket for Sitecore's biggest event of the year! Check out some of these great benefits below and see just how awesome this event is going to be!

  • Mainstage keynotes & product roadmap
  • Celebrity & guest keynotes
  • Breakout sessions
  • Customer showcases
  • Access to the Solutions Pavilion (Expo)
  • Appointments at the Guru Garden (Sitecore Experts)
  • Demonstrations at The Core
  • Networking meetups
  • Theatre sessions
  • Welcome reception & happy hour
  • Symposium’s exclusive party
  • Lunch & Refreshments
  • Giveaways
  • SYMporium’s swag store (additional costs onsite)
  • Pre-conference seminars & certifications (additional costs)
  • Discounted hotel rooms (additional cost)

Event Agenda

  • Stay posted for when Sitecore announces the agenda!

Sitecore Symposium Speakers and Awards

Sitecore Symposium Speakers

For this years Sitecore Symposium, Sitecore called for digital marketers, developers, IT professionals, or brand leaders with successes or insights gained from using Sitecore to apply to speak. While submissions are now closed, you can expect to hear about the speakers around mid-June. This year there are 5 breakout tracks that you may hear speakers at the convention talking about:

  • Transform Your Digital Roadmap: Customers are in control. The brands that successfully earn their customers’ loyalty are the ones that understand them best and can consistently deliver an omnichannel experience that feels personalized for them. Designed for the digital dream teams — from the marketing leaders and the groups that support them — these track sessions feature key strategies and industry thought leadership that will leave you inspired as you shape your brand’s near-term and long-term digital strategy goals.
  • Maximize Digital Experience Solutions: Behind every great brand experience are leading-edge solutions that empower the creative people in your organization to tap into what’s possible. Designed for innovators of all skill levels, these track sessions offer practical guidance through product demos, feature deep dives, and the latest implementation how-to’s. Learn how to get the most out of your current Sitecore implementation like XP/XM and deliver unforgettable digital experiences at every touchpoint.
  • Deliver Technical Excellence: The performance, scalability, and resiliency of today’s most innovative brand experience solutions depend on skilled and knowledgeable technical teams. Designed for front-end and back-end developers and IT professionals of various skill levels, these track sessions feature best practices and demos from in-house Sitecore experts and Sitecore’s Solution and Technology Partners who are successfully implementing, running, and updating Sitecore’s on-premises and SaaS solutions for brands across the globe.
  • Connect Your Composable Future: Digital experience platforms (DXPs) are uniquely built for the brands that use them. Selecting the right tools that interact seamlessly together and provide you with the flexibility to quickly react to changing market conditions will empower you to deliver digital experiences that will impress your customers. Designed for leaders and innovators tasked with driving adoption and building your organization’s or your client’s technology roadmap, these track sessions touch on Sitecore’s product roadmap and best practices from experts in the Sitecore ecosystem. Take away insights to successfully plan the next 3 to 5 years of innovation with Sitecore at your foundation.
  • Breakthrough Innovations: Introducing an arena for ground-breaking ideas, we’re inviting you to explore the edge of digital experience innovation. These sessions are for all Symposium attendees to discover what’s next. From the future of AI to how experience orchestration becomes digital storytelling and ideas on how brands can embrace a fearless ecommerce mentality — each session brings a futurist point of view to inspire and challenge you to make strategic transformations with the mastery of your Sitecore solution.

Sitecore Excellence Awards

Sitecore customers or partners that have seen impressive outcomes with the help of Sitecore can apply for six different award categories. Every year, Sitecore recognizes brands and individuals for their innovations. Find an awards category that’s right for you and complete a Sitecore Experience Awards nomination for your chance to be recognized in your region and be considered for the Ultimate Experience Award. While the Submissions are now closed, the categories for the awards are as follows:

  • Best Experience Transformation: Showcasing organizations that can illustrate how their modernization journey has positively impacted their business and customers. We’re looking for the best stories of organizations that have modernized their digital customer experience using Sitecore technology. With personalization now table stakes for modern businesses, tell us how you have raised the bar in delivering relevant and targeted content at the right time to the right person and how it has positively impacted your business. Examples could include longer time on site, increase in new site visits, higher conversions, more returning visitors, and more.
  • Best Content Management Modernization: Highlighting organizations that have demonstrated an end-to-end customer experience by designing content for scale. We want to hear from companies that have used Sitecore Content Hub or another product to its fullest potential, creating an end-to-end customer experience by designing and delivering content for scale. Were you able to break down internal silos and create a single source of content truth leading to efficiencies? Are you now able to find assets more quickly to create modular content? Can you deliver content at scale quicker to a larger audience?
  • Best Use of Data to Connect the Experience: Stories showcasing organizational data to illustrate how they have used Sitecore to create a connected and successful customer experience. We’re seeking breakthrough examples from organizations showcasing their use of data to build stronger relationships with their customers. Have you been able to use data from Sitecore CDP, build in automated decisioning, and optimize the digital experience? Have you seen an increase in brand loyalty from data? Are you seeing higher sales to returning customers? Are you gaining important learnings from A/B testing? We want to hear from you.
  • Best Commerce Experience: Organizations providing exceptional commerce journey experiences for their customers. We want to see submissions from organizations that have created exceptional and transformational digital buying journeys for their customers. Have you developed an ecommerce experience that has improved revenue and exceeded goals? Are your customers able to find your products quicker? Are you serving up more relevant products based on insights learned from their previous visits? Have you revamped the look and operations of your storefront to great results? Tell us your success story.
  • Most Powerful Tech Stack Integration: Organizations that are using multiple Sitecore products, including one or more software-as-a-service (SaaS) products, and have unlocked the power of Sitecore within their tech stack. We want to see stories from organizations that are using multiple Sitecore products within their martech stack and are seeing results that meet or exceed your KPIs.
  • Best Leadership in an Experience Transformation: Recognizing individual organizational leaders in senior-level or executive roles who have fearlessly led an experience transformation in their organization. Nominate organizational leaders who have boldly championed and led a digital transformation within your business to modernize and help meet the demands and expectations of today’s consumers.

Timeline for Speaker and Sitecore Experience Awards

A blue timeline graphic detailing dates for speaker and Sitecore Experience Awards announcements.

What to Do in Nashville?

While you're not taking part in the amazing event that is the Sitecore Symposium you should really explore Nashville! Nashville, also known as Music City, boasts a large variety of activities extending well beyond its renowned music scene. To help you explore the city's diverse offerings when you’re not at the symposium, we've compiled a list of five popular attractions in Nashville:

Country Music Hall of Fame and Museum

This iconic museum celebrates country music's heritage through an extensive collection of artifacts, photographs, and multimedia displays. A must-visit for music enthusiasts eager to explore the genre's roots and evolution.

Image of the country music hall of fame in Nashville Tennessee

Historic Ryman Auditorium

Dubbed the "Mother Church of Country Music," Ryman Auditorium has hosted some of music's biggest names. Experience its storied past with a tour or enjoy a live performance.

A red brick building with arched windows and white decorative trim, with orange cones in front.

Centennial Park

Home to a full-scale replica of the Parthenon in Athens, Greece, Centennial Park offers picturesque green spaces, walking trails, and a tranquil lake, making it an ideal spot for leisurely outdoor activities.

A full-scale replica of the Parthenon with a statue in front, under a clear blue sky.

Honky Tonk Highway on Broadway

Immerse yourself in Nashville's vibrant nightlife with a visit to Broadway, where live music emanates from countless bars and honky-tonks. This area captures the spirit of Nashville's musical heritage and lively social scene.

A busy city street at night with bright neon lights on buildings, cars on the road, and pedestrians on sidewalks.

Belle Meade Plantation

Step back in time at the Belle Meade Plantation. Explore the mansion and grounds through guided tours that provide insights into the region's history and the Southern Belle and plantation culture. The on-site winery offers tastings, adding a delightful finish to your visit.

A large historic mansion with a red roof and multiple chimneys, surrounded by green lawn and trees under a blue sky.

Stay Tuned for More Updates as They Come Out!

Meet Hunter Ullett

Junior Digital Marketing Specialist


Hunter is a Junior Digital Marketing Specialist. Although this is his first marketing role, he brings 3 years of experience in varied roles in the e-commerce industry, along with 2 years of team management experience in the retail industry. His main experience lies in assisting clients with enhancing and fixing their websites to ensure brand success. He also spent time on an inbound sales team, assisting businesses of various sizes with their e-commerce needs. He graduated from the University of Calgary with a Bachelor of Commerce specializing in Entrepreneurship and Innovation. In his spare time, he enjoys weight lifting, playing mind games, doing puzzles, building LEGO, and listening to and playing music.

Connect with Hunter